About Us

Which Bookie was created to provide you, the consumer, with a fair, objective and unbiased guide to online betting.

Established in 2013, we have grown to become one of the leading betting review websites in the UK and worldwide.

Our Goal

We aim to offer clarity, simplicity and honesty, which are all rare characteristics in the online betting industry. We’re here to show you the best online betting sites, and help you avoid the worst ones!

We know that some operators offer a great service and truly care about their customers. Unfortunately, we also know that there are plenty who are only interested in making a fast buck, and can’t be trusted with your money.

The problem most people have is separating the good from the bad. There are so many online bookies and casinos out there, and of course they all tell you they’re the best. Other so-called independent review sites can’t be relied upon either. Sites like Trustpilot are full of fake reviews, while others are more driven by advertising revenue.

We aim to be different.

At Which Bookie, we NEVER censor your reviews, whether they be good or bad. Even if a bookmaker offers us money to give them a positive review (and many have) we only publish the truth. That means you can be 100% confident that the both our reviews and the customer feedback we publish is a genuine reflection of the way a company operates and the service you can expect to receive.

Our Credentials

The team behind this site have been involved in the online gambling industry since the year 2000. To put that in context, at that time there was no such thing as a betting exchange or an odds comparison website, and only the traditional high street bookies actually had a website.

No other team has more experience than we do, and our aim is to use that to guide you, answer your questions and help you get the best possible experience.

Leaving A Review

So if you have any experience of using any of the betting sites we feature, whether it be good or bad, we want to hear about it.

We believe that good service should be rewarded with good feedback. But at the same time, if a site has treated you badly, they shouldn’t be allowed to get away with it. Whatever your opinion, taking just a couple of minutes to share it will help other users benefit from your experience.

You’ll find a form at the bottom of every betting site review page where you can leave your feedback and ratings. All reviews are held for moderation, but this is just so we can check for anything which we don’t permit (such as racial or political hate speech). Your reviews are NEVER modified in any way, which means other users get to see the real, honest truth about a site BEFORE they join up.

It is important that you are aware that we do work with some bookmakers on an affiliate marketing model . This is very common in this industry and allows us to keep all of our reviews and offer pages up-to-date and relevant. By working with some of the very best bookmakers in the betting industry we aim to bring you an unrivalled service to help you choose the best bookmakers for your betting.

Enjoy the site, and if you have any suggestions on how we can make things even better, please let us know.