Exploring new bookmakers can be a rewarding experience for avid bettors. The competitive nature of the online betting industry means that new bookmakers often strive…
Football is the most popular sport to bet on in the UK and bookmakers offer dozens of betting markets for matches taking place in leagues and competitions all around the world. But with so many online bookies and so much choice, how do you decide which one to bet with? WhichBookie is here to help, with our comprehensive guide to the best football betting sites online.
The vast majority of online bookmakers take bets on football but some are better than others. When deciding on the best football betting sites, we take a number of factors into consideration such as their odds, available betting markets, and whether or not they offer promotions on football such as price boosts, refunds, free bets and more.
We’ll be listing our highest rated football bookies on this page and explaining why we recommend them.
Let’s get straight to it and reveal the best UK football betting sites. ie those that are rated the highest by the team here at WhichBookie.
Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. Registration Required #ad
New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org #ad
+18. New Customers Only. Sign up using promo code b20g10. Min deposit £20. Min bet £10. Min odds 1/2 (2.0). Free bet valid for 7 days. Full T&Cs apply. begambleaware. #ad
18+. New customers only. Min deposit £20. Max One £10 Free Bet. Min turnover £20. Qualifying Bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with Min 4/5 (1.80) odds req. T&Cs apply. #ad
*New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. Click here for full T&Cs. †Place 1st cash bet builder on selected UEFA EURO 2024 matches. Min odds 2/1. Free Bet: use in 7 days on Bet Builder only. Stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org. 18+ #ad
1st single cash specials bet on the Selected EURO 2024 matches. Min odds EVS. Free Bet: accept via pop-up within 24 hours of qual, use in 7 days on Specials only. Stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org 18+ #ad
Full T&Cs apply. New UK customers only. The qualifying bet should be either 1 Single or Accumulator (2+ selections) bet, start at £10, and have 1.9 or greater odds. 5 Free bets which must be placed with a minimum odds of 2 include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet In-play, 1 x £10 Free bet Acca (min 3 selections). To unlock the offer, complete the first deposit via the banking app (Open banking). Max payout – £500. 7 day expiry. 18+. Begambleaware.org #ad
New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 2 x £10 Free Bet Football Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs Apply. #ad
18+ New customers only. Opt in and bet £10 at odds of evens within 7 days of registration. Get £20 in Free Bets. Bonuses expire in 7 days. Debit Card/Apple Pay payments only. T&Cs apply. GambleAware.org | Please gamble responsibly #ad
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ #ad
The table above shows our top rated betting sites for football. There will be some brands that you’re familiar with and maybe a few that you’re not. Several new betting sites emerge throughout each year and we aim to test them all to bring our readers the best new bookies and show you their strengths and weaknesses.
All of the above betting sites take bets on football but they do have their own strengths in certain areas. Betting on football has evolved over recent years with the addition of new betting markets and new bet types. New football betting sites need to compete with the bigger brands and one way that they can do this is by offering something different.
As well as the many established football betting sites that are available, you may wish to look towards some of the newer bookies that have launched in recent years.
As mentioned earlier, new betting sites can offer something different whether it be new betting features, new football betting markets or new bet types such as Bet Builders, Request A Bets or Fast Markets.
Many new football betting sites offer nothing more than the more established bookies. However, there are a few that stand out from the crowd and are definitely worth a look if you are looking for a new bookie to place your football bets with.
Below, we’ve listed our top 5 new betting sites that are recommended for football betting.
18+. New customers only. Min deposit £20. Max One £10 Free Bet. Min turnover £20. Qualifying Bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with Min 4/5 (1.80) odds req. T&Cs apply. #ad
+18. New Customers Only. Sign up using promo code b20g10. Min deposit £20. Min bet £10. Min odds 1/2 (2.0). Free bet valid for 7 days. Full T&Cs apply. begambleaware. #ad
18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. T&Cs apply. GambleAware.org | Please gamble responsibly #ad
Full T&Cs apply. New UK customers only. The qualifying bet should be either 1 Single or Accumulator (2+ selections) bet, start at £10, and have 1.9 or greater odds. 5 Free bets which must be placed with a minimum odds of 2 include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet In-play, 1 x £10 Free bet Acca (min 3 selections). To unlock the offer, complete the first deposit via the banking app (Open banking). Max payout – £500. 7 day expiry. 18+. Begambleaware.org #ad
18+ BeGambleAware #ad
The aim of placing bets on football for most people is to make money. Not all of our bets will win and so we want to ensure that we’re getting the maximum returns possible when they do. The best way to do this is simple – Place you bet at the highest odds available.
Not all football betting sites offer the same odds. For example, you may get odds of 8/1 for Cristiano Ronaldo to be the top scorer at the European Championship, and 14/1 with another bookie, which is one of our Euro 2024 betting tips. It may not seem like a huge difference but your returns would be £60 instead of £50 on just a £10 bet. That’s a difference that will add up over time if you don’t place your football bets at the best odds.
So, which betting site has the best football odds?
Before we list our top 3 betting sites that have the best odds on football, it’s important to understand that no one bookmaker will offer the best odds on every football match or every football betting market. However, there are some betting sites that clearly offer better football odds than others.
Here are our top 3.
Bet365 is one of the biggest UK betting sites and one reason for that is because of the extremely competitive odds that they offer on football and other sports.
If you’re looking for an all-round bookie that offers great odds, a large selection of football offers, lots of betting features and excellent customer service, there really isn’t a better choice than bet365.
New customers will also receive a generous amount of free bets as part of the Bet365 welcome offer!
Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. Registration Required #ad
10bet may not be the obvious choice of bookmaker for many people but they have proven to offer the best odds on various football markets for some time now. If you’re a user of odds comparison sites then you’ll find 10bet at the top of the lists for football on many occasions.
10bet are an excellent all-round betting site and along with some of the best football odds, they have regular football betting offers and a generous signup offer for new customers.
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ #ad
BetVictor is a well-known online bookmaker and has long been the go-to betting site for many football punters. They offer excellent odds on football for all markets and you won’t go wrong with them if you’re looking for the best prices.
The BetVictor new customer offer is also one of the best available and they have regular football promotions available throughout the week.
18+ New customers only. Opt in and bet £10 at odds of evens within 7 days of registration. Get £20 in Free Bets. Bonuses expire in 7 days. Debit Card/Apple Pay payments only. T&Cs apply. GambleAware.org | Please gamble responsibly #ad
Euro 2024 is finally here with one whole month of world-class football action ahead of us. It’s set to be a great tournament and with expectations on England so high, fingers crossed Gareth Southgate’s side can make it through to the later stages of the tournament and dare we say it, win!
Online bookmakers always release an increased number of betting offers and promotions around the time of major football tournaments and Euro 2024 will be no different. Some of these offers, which will include free bets, price boosts, refunds and more, will appeal to many punters looking to have a bet on the games, but there are also several other factors to consider when choosing the best football betting sites for Euro 2024. You will also want to consider what odds are available at the different bookmakers, how quick their withdrawal times are, and what markets they are offering on the tournament.
As we’ve personally tried and tested every UK bookmaker that we list here on WhichBookie, we’ve put together a list of the top 5 Euro 2024 betting sites which can be found below.
Be sure to check out our Euro 2024 betting tips page for previews, tips and predictions for every match at this summers tournament.
+18. New Customers Only. Sign up using promo code b20g10. Min deposit £20. Min bet £10. Min odds 1/2 (2.0). Free bet valid for 7 days. Full T&Cs apply. begambleaware. #ad
18+. New customers only. Min deposit £20. Max One £10 Free Bet. Min turnover £20. Qualifying Bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with Min 4/5 (1.80) odds req. T&Cs apply. #ad
Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. Registration Required #ad
New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org #ad
New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 6x Free Bets: 3 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org
We discussed how important placing your bet at the highest odds is for making a profit when betting on football. However, betting offers can also add value to your bets and increase your bankroll hugely over time.
We’ll be showing you the different types of football offers that are commonly available from the UK’s top bookmakers but first, here is our list of football betting sites with the best offers:
New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org #ad
Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. Registration Required #ad
1st single cash specials bet on the Selected EURO 2024 matches. Min odds EVS. Free Bet: accept via pop-up within 24 hours of qual, use in 7 days on Specials only. Stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org 18+ #ad
*New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. Click here for full T&Cs. †Place 1st cash bet builder on selected UEFA EURO 2024 matches. Min odds 2/1. Free Bet: use in 7 days on Bet Builder only. Stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org. 18+ #ad
18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. T&Cs apply. GambleAware.org | Please gamble responsibly #ad
There are several types of betting offers for football with some of the most common being:
Free bets are the most common type of betting offer, not just for football but for other sports also. You are usually required to place a bet in order to receive the free bet eg. Bet £5 on Liverpool vs Arsenal and receive a £5 Free Bet.
Betting sites sometimes offer greater odds than normal on certain bets. Some football boosts can be small and not worth taking but others can have A LOT OF VALUE. William Hill are great for price boosts on football and often boost odds from 1/4 to EVENS and above.
Refund offers are another popular type of football promotion. Bookies often offer your money back, either as cash or a free bet, if your bet loses. Generally a particular event will have to happen in the football match for your bet to be refunded eg. ‘Bet £10 on Man Utd vs Tottenham and get your stake back if there are 3 or more goals‘.
Football early payout offers are not available from many bookies but they can be a huge reason to bet with the ones that do offer the promotion. Bet365 are perhaps the biggest betting site to offer Early Payouts on football matches which is one reason why they are so popular.
With Early Payouts, your bet is settled early when a trigger happens. For football bets, this is usually when the team that you have backed go two goals ahead.
Some online bookmakers provide a live streaming service for their customers. This lets you watch live football matches online as long as you have an account with the betting site providing the service. Using live streaming is a great way of watching live football without paying for a costly TV subscription. It also provides access to some matches which you can’t watch on TV, and it can create some very interesting in-play opportunities.
Live streaming of football is not available at every betting site. There is a limited service at William Hill, although they rarely show the top games. The best betting site for football live streaming is without a doubt Bet365. They offer a comprehensive service with a wide choice of matches.
Bet365 offer an excellent live streaming service and it’s difficult to find a bookie better in that area. If you’re serious about watching football online, our advice would be to make sure you have an account at Bet365 as they cover leagues and competitions around the world, day & night, and the quality of their streams is excellent.
Join Bet365 to access Live Streaming or get more info here. A funded bet365 account is required to access live streaming services, so you simply need to sign up and make a deposit. Country restrictions apply.
Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. Registration Required #ad
Pretty much every betting site will offer odds on football (or soccer), which is hardly surprising considering it’s the most popular sport in the world. But that doesn’t mean you can just pick anybody and expect to get the same service.
As with anything in life, some companies will offer a much better service than others. That’s why we’ve made recommendations above to help you pick the best ones.
Here are the criteria we use when deciding on the best betting sites for football:
At the end of the day, we all want to make a profit. As any professional sports betting punter will tell you, the way to do that is to always make sure you get the highest odds. Odds can vary between bookmaker and betting market. For example, the correct score betting market can vary by quite a lot. Ideally you should open a few accounts so you can always shop around for the best prices on every wager you place. But you need to make sure that the accounts you have are with the betting sites that are known for offering consistently good odds. That’s why we made this a key criteria in our reviews.
Anyone can offer markets on the Premier League, but football is a global game. Many great betting opportunities are found in other less high profile competitions such as the Spanish La Liga, German Bundesliga, Italian Serie A and competitions like the UEFA Champions League, Europa League, World Cup and European Championships. So you need a sports betting site that has worldwide coverage.
Dedicated football betting offers such as acca insurance and free bets to help you get the best value. Imagine if every time you’d ever missed an acca by one, you’d got your stake back. How much better off would you be right now? Or what if every time you’d won an acca, you got 20% extra profit? Over time, it makes a big difference if you can take advantage of deals like these every week with various football betting sites. What if someone came along now and wrote you a cheque for all that extra money you’ve missed out on? This is why you need a betting site with good football promotions, and you need to learn to use them.
Live streaming so you can watch the match while you bet on it. Not only can you save money on subscription sports channels, you can also get access to watch matches that would never be on TV anyway. And the more matches you can watch, the more opportunities you’ll have to profit. Because when you watch a match live, you can spot things you’d otherwise have missed. Sometimes you just know a team is about to score. So now you have the chance to use that to your advantage. Within the UK you won’t be able to watch the Premier League at online betting sites but you will have access to streams of football matches taking place in La Liga, the Bundesliga, Serie A, Ligue 1 and other top football leagues in Europe and around the world.
This is a really important feature that goes hand in hand with live streaming. If you have a bet on, you can cash out and take your profit at any time. Not all betting sites offer cash out and some go as far to offer partial cash out which can be a great option to have if you want to lock in a profit and still have some money on your bet.
If your bookmaker doesn’t offer all these features, then you probably aren’t getting as good a service as you could do. So it’s probably time to change to one of our recommended football betting sites listed on this page.
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