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Football is the most popular sport to bet on in the UK and bookmakers offer dozens of betting markets for matches taking place in leagues and competitions all around the world.
But with so many online bookies and so much choice, how do you decide which one to bet with? WhichBookie is here to help, with our comprehensive guide to the best football bookies online.
All online bookmakers take bets on football but some are better than others. When deciding on the best football bookies, we take a number of factors into consideration such as their odds, available betting markets and whether or not they offer promotions on football such as price boosts, refunds, free bets and more.
We’ll be listing our highest rated football bookies on this page and explaining why we recommend them.
Let’s get straight to it and reveal the best UK football betting sites ie those that are rated the highest by the team here at WhichBookie.
| Best Football Betting Sites UK | ||
|---|---|---|
 Bet365 | Trusted Brand Great Odds Several Football Promotions | Visit |
 Betfred | Regular Football Offers Daily Boosts | Visit |
 BetVictor | Trusted Brand Exceptional Odds | Visit |
 Midnite | New & Fresh Brand Daily Price Boosts | Visit |
 RhinoBet | Impressive New Bookie Lots of Football Markets | Visit |
 SpreadEx | Daily Boosts Regular Free Bets | Visit |
 SpreadEx | Great Odds Option to Spread Bet | Visit |
 VirginBet | Daily Boosts Regular Free Bets | Visit |
 William Hill | Trusted Brand Regular Betting Offers Big Football Boosts | Visit |
 Vbet | Best Football Odds | Visit |
The table above shows our top rated betting sites for football. There will be some brands that you’re familiar with and maybe a few that you’re not. Several new betting sites emerge throughout each year and we aim to test them all to bring our readers the best new bookies and show you their strengths and weaknesses.
All of the above betting sites take bets on football but they do have their own strengths in certain areas. Betting on football has evolved over recent years with the addition of new betting markets and new bet types. New football betting sites need to compete with the bigger brands and one way that they can do this is by offering something different.
Bet Builders have become increasingly popular with football punters and we’re now seeing more and more bookies offering them.
By allowing punters to create their own bet, bet builders are similar to an accumulator, except that all selections are on the same football match.
Although many football betting sites offer Bet Builders, some offer a lot more markets such as player tackles, player fouls for example which means customers have more choice when it comes to building their bets.
Another new football bet type to emerge in recent years are Fast Markets which can be found at some of the newer and a few of the more established betting sites.
With football Fast Markets, you are able to bet on what will happen in a certain timeframe during a football match.
For example, you could choose between a thrown in or free kick to be awarded in the next 5 minutes of a game, a goal to be scored within the next 10 minutes or even a foul to be committed within the next 30 seconds!
Fast Markets can add more excitement to your football bets and are another interesting addition from some UK bookies.
Request A Bets are similar to Bet Builders in that you can combine several bets from the same football match. However, the difference is that the selections that you want to include in your Request A Bet may not be available as a Bet Builder. When so, some bookmakers allow you to request odds from them for your bet.
For example, you may request odds for ‘Rashford to score the 1st & 2nd goal, Kane to have 2+ shots on target and commit 2+ fouls and Maguire to make 5 successful tackles’.
Bet requests are usually made via social media by tagging the bookies accounts.
The aim of placing bets on football for most people is to make money. Not all of our bets will win and so we want to ensure that we’re getting the maximum returns possible when they do. The best way to do this is simple – Place you bet at the highest odds available.
Not all football bookies offer the same odds. For example, you may get odds of 4/1 for Man Utd to win & BTTS with one bookie and 5/1 at another bookie. It may not seem like a huge difference but your returns would be £60 instead of £50 on just a £10 bet. That’s a difference that will add up over time if you don’t place your football bets at the best odds.
So, which bookie has the best football odds?
Before we list our top 3 bookmakers that have the best odds on football, it’s important to understand that no one bookmaker will offer the best odds on every football match or every football betting market. However, there are some betting sites that clearly offer better football odds than others.
Here are our top 3.
Vbet may not be the obvious choice of bookmaker for many people but they have proven to offer the best odds on various football markets for some time now. If you’re a user of odds comparison sites then you’ll find Vbet at the top of the lists for football on many occasions.
Vbet are an excellent all-round betting site and along with the best average odds, have regular football betting offers and a generous Vbet signup offer for new customers.
Only available to new, verified customers residing in the UK. Place a first ever Sportsbook bet - multi-bets of at least 3 legs; min £2 stake; min. odds 3/10 (1.3) per leg (bets placed on horse racing and greyhounds excluded). Win and get back 50% of your stake - on top of your winnings - as a free sports bet up to £10. Get back 100% of your stake as a free sports bet up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&C's apply. 8+. Please gamble responsibly. BeGambleAware.org #ad
BetVictor is a well-known online bookmaker and has long been the go-to betting site for many football punters. They offer excellent odds on football for all markets and you won’t go wrong with them if you’re looking for the best prices.
The BetVictor new customer offer is also one of the best available and they have regular football promotions available throughout the week.
18+ New customers only. Opt in, bet £10+ at odds 2.00+, in 7 days. No cash out. Get 4x £10 Free Bets on selected events. 7 day bonuses expiry. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly #ad
Bet365 is one of the biggest UK betting sites and one reason for that is because of the extremely competitive odds that they offer on football and other sports.
If you’re looking for an all-round bookie that offers great odds, a large selection of football offers, lots of betting features and excellent customer service, there really isn’t a better choice than bet365.
New customers can also claim £50 in free bets as part of the Bet365 welcome offer!
Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. Registration Required #ad
We discussed how important placing your bet at the highest odds is for making a profit when betting on football. However, betting offers can also add value to your bets and increase your bankroll hugely over time.
We’ll be showing you the different types of football offers that are commonly available from the UK’s top bookmakers but first, here is our list of football bookies with the best offers:
| Betting Sites With The Best Football Offers | ||
|---|---|---|
Bet365 | Early Payout Price Boosts Free Prediction Games | Visit |
Betfred | Price Boosts Extra Winnings Free Bets | Visit |
BetVictor | Price Boosts | Visit |
 888Sport | New & Fresh Brand Daily Price Boosts | Visit |
 10Bet | Regular Free Bets | Visit |
William Hill | Huge Price Boosts Regular Free Bets | Visit |
SpreadEx | Free Bets on Big Matches | Visit |
VirginBet | Free Bets on Big Matches Daily Boosts | Visit |
 BetUK | Regular Free Bets | Visit |
There are several types of betting offers for football with some of the most common being:
Free bets are the most common type of betting offer, not just for football but for other sports also. You are usually required to place a bet in order to receive the free bet eg. Bet £5 on Liverpool vs Arsenal and receive a £5 Free Bet.
Bookmakers sometimes offer greater odds than normal on certain bets. Some football boosts can be small and not worth taking but others can have A LOT OF VALUE. William Hill are great for price boosts on football and often boost odds from 1/4 to EVENS and above.
Refund offers are another popular type of football promotion. Bookies often offer your money back, either as cash or a free bet, if your bet loses. Generally a particular event will have to happen in the football match for your bet to be refunded eg. ‘Bet £10 on Man Utd vs Tottenham and get your stake back if there are 3 or more goals‘.
Football early payout offers are not available from many bookies but they can be a huge reason to bet with the ones that do offer the promotion. Bet365 are perhaps the biggest betting site to offer Early Payouts on football matches which is one reason why they are so popular.
With Early Payouts, your bet is settled early when a trigger happens. For football bets, this is usually when the team that you have backed go two goals ahead.
Some online bookmakers provide a live streaming service for their customers. This lets you watch live football matches online as long as you have an account with the bookie providing the service. Using live streaming is a great way of watching live football without paying for a costly TV subscription. It also provides access to some matches which you can’t watch on TV, and it can create some very interesting in-play opportunities.
Live streaming of football is not available at every bookmaker. There is a limited service at William Hill, although they rarely show the top games. The best bookmaker for football live streaming is without a doubt Bet365. They offer a comprehensive service with a wide choice of matches.
Bet365 offer an excellent live streaming service and it’s difficult to find a bookie better in that area. If you’re serious about watching football online, our advice would be to make sure you have an account at Bet365 as they cover leagues and competitions around the world, day & night, and the quality of their streams is excellent.
Join Bet365 to access Live Streaming or get more info here. A funded bet365 account is required to access live streaming services, so you simply need to sign up and make a deposit. Country restrictions apply.
Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. Registration Required #ad
As well as the many established football betting sites that are available, you may wish to look towards some of the newer bookies that have launched in recent years.
As mentioned earlier, new betting sites can offer something different whether it be new betting features, new football betting markets or new bet types such as Bet Builders, Request A Bets or Fast Markets.
Many new football betting sites offer nothing more than the more established bookies. However, there are a few that stand out from the crowd and are definitely worth a look if you are looking for a new bookie to place your football bets with.
Below, we’ve listed our top 5 new betting sites that are recommended for football betting.
| New Football Betting Sites | ||
|---|---|---|
Rhinobet | 2022 | Visit |
 BetZone | 2021 | Visit |
 BetGoodwin | 2022 | Visit |
Midnite | 2019 | Visit |
LiveScore Bet | 2021 | Visit |
Pretty much every bookie will offer odds on football (or soccer), which is hardly surprising considering it’s the most popular sport in the world. But that doesn’t mean you can just pick anybody and expect to get the same service.
As with anything in life, some companies will offer a much better service than others. That’s why we’ve made recommendations above to help you pick the best ones.
Here are the criteria we use when deciding on the best bookmakers for football:
If your bookmaker doesn’t offer all these features, then you probably aren’t getting as good a service as you could do. So it’s probably time to change to one of our recommended bookies listed above.
There are plenty of great resources that you can use to improve your football betting, not least our own guide on value betting which is the one and only strategy that will beat the bookmakers long term. Many successful strategies are based around calculating the true odds of various outcomes of a football match and comparing those against the bookie’s prices.
Having access to football data can prove to be extremely valuable. In the past, this information wasn’t available but thanks to the internet there are now several websites that will provide free statistics such as head-to-head records, recent form, injured players, top goalscorers and more. You can use this data to make more informed decisions regarding your football bets.
Although we always recommend doing your own research, there are plenty of football tipsters that have an impressive record and who share their tips for free online.
WhichBookie provides free football tips on a daily basis for various markets and covers leagues and competitions such as the Premier League, Championship, La Liga, Serie A, the Champions League, World Cup and more.
Another important factor in football betting is getting up to date with the latest football news. Is a team set to be without their star striker for their next match? Has their opponent made any new signings?
There are plenty of free stats websites available which you can use to get the data that you need to make your own strategy. So our advice is to spend some time coming up with your own system. That, and never gamble on your own team! If you combine a good system with a good bookie (such as those listed above) then chances are you’ll see a huge improvement in your results.
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