Strictly Come Dancing, also referred to simply as Strictly, is a dance contest televised on BBC.
The show features several celebrities who are partnered with professional dancers and the duos perform a dance each week in front of the judges in hope of making it through to the next round.
Strictly first made an appearance on our screens back in May 2004 and is set for its 21st series in 2023.
The show attracts millions of viewers for each episode who are able to submit their votes for their favourite couple with dance acts are eliminated based on both the public vote and the judges’ scores.
Given the nature of the show, viewers have expressed an interest in betting on Strictly Come Dancing and as such, several bookmakers now offer odds on the winning dance couple, the next act to be eliminated and much more.
This Strictly Come Dancing betting guide will show you where you can bet on the show, what you can bet on and provide more information about the 21st series.
New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. #ad
Being such a popular television show, many of the big UK bookmakers allow customers to bet on Strictly.
As with all TV shows that you can bet on such as The Voice, Love Island and I’m a Celebrity…Get Me Out Of Here, The Masked Singer, The Masked Dancer and Britain’s Got Talent, you should find the odds and available betting markets in the ‘Novelty’, ‘TV’ or ‘Specials’ sections on the bookmakers’ websites.
Here at WhichBookie, we’ve reviewed over 130 different UK bookmakers and understand that it can be difficult to know which ones are best to place your bets with.
The betting sites listed below all offer odds on Strictly Come Dancing, have a great reputation in the industry and are fully recommended by us.
| Strictly Come Dancing Betting Sites | ||
|---|---|---|
| Bet365 | Visit |
 | BetVictor | Visit |
 | Betfred | Visit |
 | BetUK | Visit |
 | Boylesports | Visit |
 | LiveScoreBet | Visit |
 | William Hill | Visit |
The odds below are from our top recommended bookmaker Bet365 but you’ll also be able to bet on Strictly with any of the bookies listed on this page. These bookies also offer Eurovision winner odds along with prices for other popular shows.
To bet on Strictly Come Dancing with Bet365, click below to visit the Bet365 website and navigate to the Strictly betting page using the main menu in the sidebar via Specials > United Kingdom > Strictly Come Dancing 2023.
| Strictly Come Dancing Odds | ||
|---|---|---|
| Ellie Leach | 1/5 | |
| Annabel Croft | 5/1 | |
| Layton Williams | 12/1 | |
| Bobby Brazier | 20/1 | |
| Nigel Harman | N/A | |
| Angela Scanlon | N/A | |
| Angela Rippon | N/A | |
| Krishnan Guru-Murthy | N/A | |
| Adam Thomas | N/A | |
| Amanda Abbington | N/A | |
| Zara McDermott | N/A | |
| Eddie Kadi | N/A | |
| Jody Cundy | N/A | |
| Nikita Kanda | N/A | |
| Les Dennis | N/A | |
The 2023 series of Strictly Come Dancing will hit our screens on Saturday 16th September.
In this first episode, we will find out which celebrity has been paired with which professional dancer.
The live shows of Strictly began a week later starting on Saturday 23rd September.
There have been several rumours over the recent months as to which celebrities will appear on Strictly this year. Thankfully, the lineup has now been officially announced and we have our 15 Strictly contestants!
Strictly has been running since 2004 and has produced 19 winners throughout its time as a show.
| Series | Year | Winner |
|---|---|---|
| 1 | 2004 | Natasha Kaplinsky |
| 2 | 2004 | Jill Halfpenny |
| 3 | 2005 | Darren Gough |
| 4 | 2006 | Mark Ramprakash |
| 5 | 2007 | Alesha Dixon |
| 6 | 2008 | Tom Chambers |
| 7 | 2009 | Chris Hollins |
| 8 | 2010 | Kara Tointon |
| 9 | 2011 | Harry Judd |
| 10 | 2012 | Louis Smith |
| 11 | 2013 | Abbey Clancy |
| 12 | 2014 | Caroline Flack |
| 13 | 2015 | Jay McGuiness |
| 14 | 2016 | Ore Oduba |
| 15 | 2017 | Joe McFadden |
| 16 | 2018 | Stacey Dooley |
| 17 | 2019 | Kelvin Fletcher |
| 18 | 2020 | Bill Bailey |
| 19 | 2021 | Rose Ayling-Ellis |
| 20 | 2022 | Hamza Yassin |
If you’re looking to bet on Strictly Come Dancing, you’ll be pleased to hear that there are more betting options available than just betting on the winner.
We’ve listed some of the most popular Strictly betting markets below that are available with the betting sites featured in the table above.
Betting on the winner, or winning couple, of Strictly is the most common and popular bet to have on the show.
Celebrities are paired with professional dancers and with the bookies listed on this page, you can bet on the couple that will make it all the way and win the show.
Odds are available before the first dance has taken place all the way up to the final. You’ll generally be able to get bigger prices when there are more contestants left in the competition so get your bets on early if you feel you know which couple will do well.
Celebrities and their dance partners are eliminated from the show throughout the series and you can bet on which couple will be next to go.
Remember that eliminations are down to the judges’ scores and also the public vote and so it’s not always the worst dancers that leave and often just the couples that are less appealing to the public.
Throughout the history of the show, there have been ten male celebrity winners and nine who were female. Strictly Come Dancing betting sites allow you to bet on the gender of the celebrity who wins (not their dance partner) which is often a popular bet with the public.
Strictly is a great show to watch and having a small wager on the winner or the next elimination can add to the enjoyment.
We’ve covered how to bet on Strictly Come Dancing in this guide as well as where to place your bets and what you can bet on.
If you’re struggling to choose a betting site from the list further up the page, we recommend Betfred who are one of the UK’s top bookies. They offer great odds, lots of betting options on Strictly and have a very generous welcome offer available to new customers that you can claim by clicking below.
New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. #ad
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