William Hill

William Hill Review

Everything you need to know about William Hill

William Hill are one of the most well-known names in the betting industry. It’s likely you will have walked past a William Hill shop or seen their ads on TV which would be no surprise as they have a huge online and offline presence. 

We rate William Hill as one of the top bookmakers online due to their generous and regular promotions, competitive odds, excellent customer service and a very user-friendly website and mobile app.

In this review, we’ll be taking a look at all aspects of William Hill to show you why we rate them so highly. Below, you can also check out other users’ reviews left by real visitors to this site. Or if you have an account yourself, you can add your own…

£100
New Customer Offer
Matched Bet up to £100
Claim This Offer Read Review

New customers using Promo Code WH100. Min stake £10, Max stake £100 win or each way. Min Odds 1/2 (1.5). Singles only. Free bets paid as 4 x 25% of your qualifying stake (30 days expiry). Free bet/payment method/player/country restrictions apply. By entering the Promo code in the box above you agree to the full terms and conditions of this promotion as displayed below.

Welcome Offer

The William Hill welcome offer is extremely simple but very generous. New customers can receive £100 in free bets when depositing and placing a bet of £10 or more. The William Hill free bet offer is one of the best ones available at the moment and so is definitely worth taking advantage of if you don’t currently have a William Hill account.

Follow the simple steps below to claim your William Hill free bets.

1. Register an account with William Hill. In order to be eligible for the welcome offer, you will need to enter the William Hill promo code WH100 on the registration form. This is very important as if you don’t enter it, you will not receive your free bets.

2. Log into your account and make a deposit of £10 or more. Do not use any of the following methods to make your initial deposit as they are excluded from the welcome offer: Entropay, Paypal, Neosurf, iDeal, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpay, William Hill PLUS Card. Be aware that this is a 100% deposit match offer. This means that William Hill will match the stake of your first bet, as a free bet, up to £100. Therefore, if you want to take full advantage of this offer and claim the maximum £100 in free bets, you need to deposit a minimum of £100.

3. The final step is to place a bet with your deposit. Your qualifying bet can be on any sport and market so long as the odds are ⅕ (1.2) or greater. If you place a bet with lower odds, you will not be eligible to receive the free bets.

As soon as you place your qualifying bet, your free bets will be credited to your account. 

You’ll notice that your free bets are credited as four separate free bets. To use them, simply add a selection to your bet slip and select one of the free bets from the drop-down menu. Each free bet willbe to the value of 25% of your qualifying bet. For example if your deposited & bet £100, you would receive 4 x £25 free bets.

William Hill is also particularly good for accumulator betting. Their “Acca Plus” offer gives you a cash bonus on winning accumulators, or money back if you miss by one. They also offer Best Odds Guaranteed on horse racing.

New Customer Offer
Matched Bet up to £100
Bookmaker Rating
William Hill https://www.whichbookie.co.uk/bookmakers/william-hill-review/ ★★★★☆ 3.6
5 1
Visit Bookmaker

New customers using Promo Code WH100. Min stake £10, Max stake £100 win or each way. Min Odds 1/2 (1.5). Singles only. Free bets paid as 4 x 25% of your qualifying stake (30 days expiry). Free bet/payment method/player/country restrictions apply. By entering the Promo code in the box above you agree to the full terms and conditions of this promotion as displayed below.

Sports & Betting Markets

Being one of the largest bookmakers, it’s no surprise to see William Hill offering odds on a huge number of sporting events taking place around the world. The range of sports available to bet on is one reason William Hill are so popular with customers around the world along with providing odds for dozens, if not hundreds, of markets for each event. William Hill review their odds regularly to make sure they are competitive with other online bookmakers and so you’ll often find them offering very competitive odds on a lot of markets.

Some sports which are featured on William Hill include:

  • American Football
  • Baseball
  • Basketball
  • Bowls
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • eSports
  • Football
  • GAA Football
  • GAA Hurling
  • Golf
  • Greyhounds
  • Handball
  • Horse Racing
  • Ice Hockey
  • Lottery
  • MMA
  • Motor Racing
  • Motorbikes
  • Politics
  • Rugby
  • Snooker
  • Tennis
  • TV
  • UFC
  • Virtual Betting
  • Volleyball
  • Winter Sports

If you’re looking for a bookmaker to bet on a range of different sports and markets then WilliamHill are definitely worth considering. You’ll be pushed to find a bookmaker offering many sports other than what is available on William Hill and the vast majority of users will be more than happy with the range of markets on offer.

As expected, football matches, especially those in popular leagues such as the Premier League and La Liga, have the most markets, but even lesser matches taking place in lower leagues and leagues from other countries have a good number of markets. 

In-Play Betting

The in-play betting options at William Hill are excellent. As well as a number of in-play price boosts on the majority of live events, there are a huge number of in-play markets available.

William Hill offer live streaming on a number of different sports, allowing you to watch the event and bet on it at the same time. This can give you a better idea of how the game or race is going before you decide which bets to place. One in-play betting feature on William Hill that we really like is their in-play stats which are a good backup to when a live stream isn’t available. You’ll find stats for the vast majority of sporting events and they can give you a good insight into which bets to place. For football matches you’ll be able to view stats such as how many shots each team has had, the number of free kicks, goal kicks, throw ins, dangerous attacks, the possession percentage and much more.  On top of that, you’ll also be able to view a digital representation of current events in the game such as which team is attacking or if they are taking a corner or throw-in. All of these stats enable you to make a more educated decision on your bets.

Live Streaming

As mentioned, customers are able to stream a large number of sporting events at William Hill. Sports such as Football, Horse Racing, Greyhound Racing, Tennis, Basketball and Ice Hockey are all available to stream directly through the William Hill website or William Hill App via William Hill TV. The range of individual events available to stream will depend on your location as there may be broadcasting restrictions for some events. For example, you won’t find any Premier League streams available as third parties own the rights to broadcast them. However, there is an impressive number of sporting events available, including all horse races taking place at UK and Irish racecourses. 

Streaming of sports is free to all customers although you will have to have either placed a bet within that past 24 hours or have a positive account balance.

Although sports streams are not 100% live, there is usually only a delay of around 5 seconds compared to actual events. This is the case with streams at all bookmakers and is considered standard.

The William Hill live streaming schedule is available on their website allowing you to view which events are due to be streamed each day.

Customer Service

William Hill’s customer support is excellent as you would expect from such a well-established bookmaker. The company was established in 1934 and have been online since 1998 and so have over 85 years experience as a customer-facing brand.

Customer support is available in a wide range of languages which caters for their customers around the world. You’ll be able to get in contact with a member of the support team via email, telephone, live chat or via their social media pages (see sidebar). The support team are available 24 hours a day, 7 days a week which is great to hear. Our preferred method of contact is usually Live Chat and we’ve never had any problems via this channel with William Hill. You’re usually connected to a support agent very quickly and they’re generally very knowledgeable and polite.

William Hill also provide a comprehensive help section which contains details answers to the most frequently asked questions. This may be a good place to start if you have a question which you think has been asked before as there is a lot of helpful information in this section.

William Hill App

The William Hill App is available to download for free for both Android and iOS devices from the associated app stores. The app works and looks the same as  the mobile website with the same layout and navigation. There are a few advantages of using the app over the mobile site though. Firstly, you’re able to access your account with a single touch and a fingerprint rather than having to type the address and manually log in. Also, by having the app on your phone, you’re able to enable push notifications. This is usually a good idea as you’ll be notified when there are new promotions, price boosts for upcoming events. Having push notifications enabled means that you don’t miss out on these offers.

You’ll be able to access all the same sports markets via the app that you would through a browser and there is a range of games such as blackjack, roulette and a selection of slots available. However, if you wish to play the majority of casino games or access the live casino, links will open in an external browser. If you prefer to play these games in-app then you can download the William Hill Casino App or Vegas App to access them.

The Website

After a redesign in 2018, the William Hill website was much improved. Navigation between sports is made extremely simple with an A-Z of sports listed in the sidebar and a number of featured and live events taking centre stage on the homepage. You’ll also find the latest William Hill offers being displayed on the homepage carousel for easy access.

The William Hill App is also very user-friendly with a similar navigation between sports from within the hidden menu. As mentioned earlier, the app works in a similar way to the mobile website, which is excellent, except that you are able to receive push notifications which can come in very handy.

Overall, the William Hill website is a favourite of ours. It’s not a generic skin you’ll find at a lot of bookmakers and it’s unlikely that you’ll have any issues navigating to the event you’re looking for. It also loads very fast and has a very impressive Google speed score of 100/100 on desktop and mobile!

William Hill offer customers the option to either cash out their bet or partially cash it out. Cash out is available on single and multiple Football, Horse Racing, Tennis, Baseball, Basketball, Boxing, Cricket, Darts, Golf and Snooker bets, including In-Play and you can now Cash In outright selections (tournament winner etc), for a range of sports.

To cash out your bet, simply head to your open bets and a cash out amount will be displayed next to them. Either click on the cash out button to cash out your bet fully for the displayed amount or select how much of your bet you wish to cash out. If opting for the partial cah out option, the remaining balance will remain on your bet. Take a look at some other bookmakers which offer cash out.

Online Casino

Customers who sign up to William Hill will have access to the William Hill Casino. Account balances are integrated, meaning that you won’t need to transfer your sports balance in order to use it in the casino. 

William Hill Casino host around 400 games, mainly consisting of online slots but there are also a range of roulette and blackjack variations as well as other games such as Texas Hold’em, Jacks or Better, 3 Card Brag, Pai Gow, Red Dog, Baccarat, Hi-Lo and many more.

A large number of the games featured in William Hill Casino are from the game provider Playtech but there are also games from over 30 other providers such as NetEnt, Ash Gaming, NextGen, IGT.

William Hill also provide Live Casino games where you can play and interact with real dealers via a video stream. William Hill Live Casino games are predominantly powered by Evolution Gaming who provide live dealer games such as Blackjack, Roulette, Baccarat, Sic Bo, Casino Hold’em, Texas Hold’em, Caribbean Stud Poker, Side Bet City along with game show type games such as Dream Catcher, Monopoly Live, Deal or No Deal, Lightning Dice and Lightning Roulette. An unlimited number of players can play the game show games simultaneously but there are several table games for players meaning that it’s likely that you won’t have to wait for a seat to become available.

Banking

William Hill offer customer a huge number of deposit options to cater for players all around the world. Debit cards, which are the most common method used for deposit and withdrawals usually take 1-3 days to reach your bank account whereas some e-wallets such as PayPal are processed within a day.

There is also the option to use Apple Pay which is becoming increasingly popular as it provides a quick way to deposit funds into your account using just your mobile phone. You’ll need to download the William Hill app to use Apple Pay and have a mobile device running on iOS.

Below is a list of deposit and withdrawal options at William Hill along with average withdrawal times.

 

Credit Cards

Payment Method Max Deposit Withdrawal Time Min Withdrawal
Visa £99,999 1-3 days £5
Mastercard £99,999 1-3 days £5
Diners Club £99,999 1-3 days £5

 

DebitCards

Payment Method Max Deposit Withdrawal Time Min Withdrawal
Visa £99,999 1-3 days £5
Mastercard £99,999 1-3 days £5
Maestro £99,999 1-3 days £5

 

E-Wallets

Payment Method Max Deposit Withdrawal Time Min Withdrawal
Skrill n/a Not available in UK n/a
Neteller n/a Not available in UK n/a
PayPal £5,500 1 working day £10
WebMoney £10,000 2-4 working days £5
Yandex £10,000 5-10 working days £25
Visa Qiwi Wallet £10,000 5-10 working days £5
eco n/a Not available in UK n/a

 

Apple Pay

Payment Method Max Deposit Withdrawal Time Min Withdrawal
Apple Pay £99,999 5-10 working days £5

 

Online Banking

Payment Method Max Deposit Withdrawal Time Min Withdrawal
eps £10,000 5-10 working days £5
Euteller £10,000 5-10 working days £5
Fast BankTransfer £10,000 5-10 working days £5
Instadebit £10,000 3-5 working days £5
Poli £10,000 5-10 working days £5
Safety Pay £10,000 5-10 working days £5
Sofort £10,000 5-10 working days £5
Trustly £10,000 5-10 working days £5

 

Cash Vouchers & Pre Paid Cards

Payment Method Max Deposit Withdrawal Time Min Withdrawal
WH Cash Direct £5,000 Instant £10
Paysafecard £200 5-10 working days £25
Todito Cash £10,000 5-10 working days £5
Neosurf €12,000 5-10 working days €10

 

Cash Transfers

Payment Method Max Deposit Withdrawal Time Min Withdrawal
BankTransfer £100,000 5-10 working days £25
Bankcheque £100,000 5-10 working days £25

 

Account Settings

Languages: The William Hill website is available in an impressive 17 different languages which include English, Czech, German, Spanish, French, Polish, Portuguese, Romanian, Slovakian, Hungarian, Serbian, Finnish, Austrian, Chinese, Japanese, Greek and Russian. A language can be selected in the menu at the top of the William Hill website.

Odds Format: Customers can opt to view odds on William Hill in either Decimal, Fractional or American format. This can be done by clicking on the ‘Odds Format’ drop-down menu on the top of the homepage.

Responsible Gambling: There are a number of options available with William Hill to help customers stay in control of their betting habits. Some of these include:

Deposit Limits: Customers can limit the amount they can deposit over a period of a day, week or a month.

Account Restrictions: William Hill allows customers to exclude themselves from certain William Hill products. For example, if you feel you are spending too much on casino games, you can exclude yourself from this product but still have access to the William Hill sportsbook.

Session Reminders: Session reminders notify you when you have been playing a game for a set amount of time.

Short Time Out: You’re able to take a break from William Hill for a period of 1 day to six months.

Self Exclusion: If you’d like to exclude yourself from William Hill products for longer, a self-exclusion is available for a period of 6 months to 5 years.

Summary

William Hill have been around for over 85 years and during that time they have built an outstanding betting service. We like the layout and user-friendliness of their website and app and we certainly have no complaints about the sports and markets available to bet on. They run a large number of promotions for existing customers and we are especially fond of their regular price boosts which are on offer on a daily basis.

Overall, we have no complaints about William Hill and would fully recommend them to any sports bettor. 

If you don’t have an account with William Hill yet, be sure to take advantage of the William Hill welcome offer for new customers. Remember to enter the William Hill promo code when registering to ensure you receive your free bets. Full details can be found below.

New Customer Offer
Matched Bet up to £100
Bookmaker Rating
William Hill https://www.whichbookie.co.uk/bookmakers/william-hill-review/ ★★★★☆ 3.6
5 1
Visit Bookmaker

New customers using Promo Code WH100. Min stake £10, Max stake £100 win or each way. Min Odds 1/2 (1.5). Singles only. Free bets paid as 4 x 25% of your qualifying stake (30 days expiry). Free bet/payment method/player/country restrictions apply. By entering the Promo code in the box above you agree to the full terms and conditions of this promotion as displayed below.

Your William Hill Reviews

The following ratings are written by real members of the Which Bookie community. So now you know what we think, you can see whether other people agreed. If you’re an existing customer, you can also leave your own review below to help other members of the community. Here’s what other users had to say…

William Hill https://www.whichbookie.co.uk/bookmakers/william-hill-review/Overall rating: 3.6 out of 5 based on 5 reviews.

ok but not special

★★★☆☆
3 5 1
Hills are ok but they don't do as much for their customers as some of the other bookies. I would recommend them but at the same time I would say open accounts at other bookmakers as well and see which you prefer.

good for in play

★★★★☆
4 5 1
William Hill are worth joining if you bet in play. I used my free £25 on a live match and got some good odds on an in play bet which won. they paid out no problem. also the bonus is easy to claim.

Reasonable, not great

★★★☆☆
3 5 1
The request a bet feature is one redeeming feature of William Hill but overall they are not that great. I much prefer bet 365 for everyday betting and I only go to W Hill on the rare occasion that I need a special bet.

OK, Average

★★★☆☆
3 5 1
Nothing against them particularly but on reading the reviews on here I think I can probably do better elsewhere.

Best Around ATM

★★★★★
5 5 1
Will Hill have really stepped it up lately and think they're one of the best bookies out there. Where some bookies have cut down on free bets, money back specials and other promotions, Will Hill seem to be giving out more than ever.

Leave Your William Hill Review

Name
Email
Review Title
Rating
Review Content
William Hill Review
Company Information
FOUNDED
1934
ONLINE SINCE
1998
OWNER
WHG International Limited
LICENCES
UKGC, Gibraltar Gambling Commission
reg number
99191
Contact Information
TELEPHONE
0800 014 9469
LIVE CHAT
Yes 24/7
FACEBOOK
click here
TWITTER
click here
Deposits
credit card
£10
debit card
£10
paypal
£10
neteller
£10
webmoney
£10
eco
£10
apple pay
£10
paysafecard
£10
bank transfer
£10
skrill
£10
Withdrawals
credit card
1-3 Days
debit card
1-3 Days
paypal
1 Day
neteller
Not in UK
webmoney
2-4 Days
eco
N/A
apple pay
5-10 Days
paysafecard
5-10 Days
bank transfer
5-10 Days
skrill
Not in UK
Features
Live streaming
YES
cash out
YES
iphone app
YES
android app
YES
online casino
YES
onliner poker
YES
online bingo
YES

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