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What Is Covered On This Page
How We Rate Bookies
LicencingReputation
Site FeaturesBetting Offers
Customer SupportBanking Options
OddsSports & Markets

On this page, you’ll find a list of bookmakers which we have tried , tested and reviewed. All of our bookmaker reviews are impartial and we have analysed as many aspects of the service as possible to give you an honest and in depth opinion.

Our team have decades of experience in the betting industry having worked in all sectors including retail , on course and online and this wide knowledge brings a detailed understanding of each operator. You can also read honest betting reviews from real customers by clicking to any of the bookmakers individual review pages. If you have experience with any of the bookmakers listed and would like to leave your own comments for the benefit of others, please do so at the bottom of each page in this section.

WhichBookie Bookmaker Reviews – How They’re Rated

As mentioned, there are a lot of factors we consider when rating a bookmaker and determining whether to recommended or otherwise. The ratings which you’ll find across this site are determined by customers and not our independent reviewers. Our bookmaker reviews are based not only on our own experiences but also the feedback and experience of others. We recommend that you read each page in depth and the comments left by WhichBookie visitors to gain a better understanding of the rating and analysis for each individual bookmaker.

If you’re looking to create an account with a bookmaker then it’s important that you gain as much knowledge about them as possible prior to signing up. Below are a few factors to take into consideration when choosing a bookie to bet with.

1. Licensing

There are hundreds of bookmakers and not all of them have a good reputation for one reason or another. You’ll probably be confident signing up to some of the big brands in the industry but with bookmakers surfacing all of the time, it’s not easy to know if they can be trusted. 

If you reside in the United Kingdom then we would only recommend betting with a bookmaker which has a UK licence. For other countries, make sure that the bookmaker holds the relevant licence. This information should be displayed on their websites and usually in the footer or on the ‘About Us’ page. If a bookmaker does not hold a UK licence then they may not follow the regulations set by the UK Gambling Commission which helps keep online betting safe and fair for players. You may also not be able to receive the same support should a dispute be raised with a licensed betting site. You’ll find which licences each bookmaker holds in the sidebar of each bookmaker review.

2. Reputation

If you search for any bookmaker, it’s likely that you’ll find a number of honest betting reviews written by websites. However, the best way to gain a clearer picture of whether or not a bookmaker is reputable is to hear the opinions of real customers who have had hands-on experience with them already. Issues such as bookmakers refusing payouts, voiding bets or excluding customers from promotions can only be made aware of from customers who have experienced these things. That’s why at WhichBookie, we encourage all visitors to leave their honest opinion and experience of bookmakers in our comments section at the bottom of each page.

3. Site Features

Once you have found a bookmaker which you can trust, it becomes a question of what they have to offer. The gambling industry in the UK is extremely competitive and so bookies are constantly looking for ways to improve their service and how they can offer more than other bookmakers to attract more customers. Some bookmakers do a better job of this than others and offer a lot more. Below are some of the features and aspects of betting sites to take into consideration and it is up to you how important they are when choosing a bookmaker to sign up with. You’ll find all of these points covered in each bookie review.

New customer offers

How much do you have to deposit/bet to qualify for it? Are there any wagering requirements? How big is the free bet or bonus you are receiving?

Existing customer offers

If you’re planning on using a bookmaker regularly then it’s an advantage if they run a number of promotions and betting offers on a regular basis. Some popular examples include Best Odds Guaranteed, Extra Places, Price Boosts, Bet & Get offers and Money-Back Specials.

Customer Support

Hopefully, you won’t have to use it much but if you do, what options are available and how quickly does the support team respond to queries?

Banking Options

Are you looking to deposit or withdraw via a certain method? If so, it’s a good idea to check that the bookmaker accepts this method prior to registering. Nearly all bookmakers accept most debit cards but not all accept e-Wallet payments and withdrawals from PayPal, Neteller, Skrill and others.

How good are the odds?

If you’re placing sports bets on a regular basis then you want to be getting the best value possible. Not all bookies offer customers the same odds and so you want to be betting with those offering the best odds as frequently as possible.

What sports/markets do they offer?

The majority of bookies cover the most popular sports such as football, tennis, golf and rugby. However, if you’re looking to bet on a less-popular sport, then it’s best to check that the bookmaker offers odds on it. Somewhat surprisingly, not all bookmakers targeting the UK  offer odds on horse racing which is the second most popular sport to bet on. Although it’s unlikely that you will not be able to find the sport you are interested in at one of the more established bookies, you may not always be able to find the particular market that you prefer. Some bookmakers offer a lot more betting markets than others which gives you more choice and makes your betting experience all the more enjoyable.

Website/App Usability

This will most likely be a personal preference but some sites are better than others. With some, you’re able to navigate between sports, events and markets with ease whereas with others, you can find yourself taking more time finding the event than actually deciding which bet to place. Find a bookmaker which has a website you’re comfortable with and which has a user-friendly app for when you’re on the move.

Take the time to read through our bookmaker reviews to determine for yourself which bookmaker is right for you.

Why Read Our Bookie Reviews?

Our reviews will help provide an insight into what a bookmaker offers and whether or not they are right for your preferred type of betting. Even if you’re confident that a bookmaker is reputable and trustworthy, they may not offer the sports, markets or betting offers that you’re looking for. The in depth analysis here on WhichBookie provide all of this information so that you have it at hand before creating an account.

For each bookmaker that we review here on WhichBookie, we create an account and use the site. This includes depositing & withdrawing, placing bets, contacting customer support and using all of the on-site features that the bookmaker provides. We then publish our opinion of the bookmaker on WhichBookie for our readers to see.

What Makes A Good Bookmaker?

Bookmakers offer different odds, sports, markets, betting offers and standards of customer support. There is no one bookmaker that is right for everyone but there are some features that you should look out for that should provide a good indication of whether or not they are worth considering betting with.

Sportsbook Reviews

If you’d like to learn more about a specific bookie, read through our sportsbook reviews. We’ve reviewed hundreds of UK sportsbooks and cover important areas such as the standard of their odds, available betting markets, sports, leagues & competitions that you can bet on, withdrawal times, processing fees, and much more.

All of the sportsbooks reviewed on WhichBookie are licenced and regulated by the UK Gambling Commission. Holding a licence from the UKGC means that the betting sites must operate under strict rules set by the commission. Fair play and security is a priority and players are protected a lot more than with sportsbooks that are licenced by other governing bodies.

To find a specific UK sportsbook review, scroll to the top of this page and select a brand from the list. You’ll be able to read more about what each one offers and find out what sign up offers are available to new customers.

Based on our sportsbook reviews, we’ve listed five of the top sites below to consider.

Highest Rated Sportsbook Reviews

bet365
Bet £10 Get £30 in Free Bets
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Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. Registration Required #ad

NRG.bet
Bet £20 Get a £10 Free Bet
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+18. New Customers Only. Sign up using promo code b20g10. Min deposit £20. Min bet £10. Min odds 1/2 (2.0). Free bet valid for 7 days. Full T&Cs apply. begambleaware. #ad

Bet442
Bet £20 & Get a £10 Free Bet
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18+. New customers only. Min deposit £20. Max One £10 Free Bet. Min turnover £20. Qualifying Bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with Min 4/5 (1.80) odds req. T&Cs apply. #ad

Betfred
Bet £10 Get £50 in Free Bets
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New customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org #ad

Virgin Bet
Bet £10 Get £20 in Free Bets + £5 Free Specials Bet
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1st single cash specials bet on the Selected EURO 2024 matches. Min odds EVS. Free Bet: accept via pop-up within 24 hours of qual, use in 7 days on Specials only. Stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org 18+ #ad

Advertising Disclosure
At WhichBookie we bring you the best content and offers every day, please be aware that we do collect compensation from some of the links on this page.

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Top Offers

StrikeWild | 100 Free Spins No Deposit
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Betfred Sign Up Offer, Free Bet & Promo Code
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Chile vs Argentina Prediction, Betting Tips & Preview – Copa America
Read
Which Bookie
Argentina Win to Nil
Chile vs Argentina

Betting tips and predictions for Chile vs Argentina at Copa America 2024. The match will kick-off at 02:00 GMT on Wednesday, June 26, 2024. Read our in-depth preview of the game, along with expected lineups, team news, and match predictions.

Date published: June 24, 2024
Peru vs Canada Prediction, Betting Tips & Preview – Copa America
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Which Bookie
Peru Draw No Bet
Peru vs Canada
6/5

Betting tips and predictions for Peru vs Canada at Copa America 2024. The match will kick-off at 23:00 GMT on Tuesday, June 25, 2024. Read our in-depth preview of the game, along with expected lineups, team news, and match predictions.

Date published: June 24, 2024

Top Rated Bookmakers

bet365
https://www.whichbookie.co.uk/bookmakers/bet365-review/ ★★★★★
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Betfred
https://www.whichbookie.co.uk/bookmakers/betfred-review/ ★★★★★
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BetUK
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10bet
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Ladbrokes
https://www.whichbookie.co.uk/bookmakers/ladbrokes-review/ ★★★☆☆
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William Hill
https://www.whichbookie.co.uk/bookmakers/william-hill-review/ ★★★★☆
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Coral
https://www.whichbookie.co.uk/bookmakers/coral-bookmaker-review/ ★★★☆☆
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BetVictor
https://www.whichbookie.co.uk/bookmakers/betvictor-review/ ★★★★★
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Virgin Bet
https://www.whichbookie.co.uk/bookmakers/virgin-bet-review/ ★★★★☆
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Boylesports
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France vs Poland Prediction, Betting Tips & Preview – Euro 2024
Read
Which Bookie
France To Win
France vs Poland
2/7

Betting tips and predictions for France vs Poland at Euro 2024. The match will kick-off at 17:00 GMT on Tuesday, June 25, 2024. Read our in-depth preview of the game, along with expected lineups, team news, and match predictions.

Date published: June 24, 2024
Card Betting Tips
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Liam Johnson
Player To Be Carded - Ylber Ramadani
Albania vs Spain

Here you'll find football card betting tips from our expert football analyst, Liam Johnson. All of the card & booking points tips published here on WhichBookie are 100% free.

Date published: June 24, 2024
Denmark vs Serbia Prediction, Betting Tips & Preview – Euro 2024
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Which Bookie
Denmark To Win
Denmark vs Serbia
5/4

Betting tips and predictions for Denmark vs Serbia at Euro 2024. The match will kick-off at 20:00 GMT on Tuesday, June 25, 2024. Read our in-depth preview of the game, along with expected lineups, team news, and match predictions.

Date published: June 24, 2024

Best Football Bookies

bet365
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Best Racing Bookies

BetGoodwin
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bet365
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Virgin Bet
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William Hill
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Betfred
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Coral
https://www.whichbookie.co.uk/bookmakers/coral-bookmaker-review/ ★★★☆☆
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