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What Is Covered On This Page
How We Rate Bookies
LicencingReputation
Site FeaturesBetting Offers
Customer SupportBanking Options
OddsSports & Markets

On this page, you’ll find a list of bookmakers which we have tried , tested and reviewed. All of our bookmaker reviews are impartial and we have analysed as many aspects of the service as possible to give you an honest and in depth opinion.

Our team have decades of experience in the betting industry having worked in all sectors including retail , on course and online and this wide knowledge brings a detailed understanding of each operator. You can also read honest betting reviews from real customers by clicking to any of the bookmakers individual review pages. If you have experience with any of the bookmakers listed and would like to leave your own comments for the benefit of others, please do so at the bottom of each page in this section.

WhichBookie Bookmaker Reviews – How They’re Rated

As mentioned, there are a lot of factors we consider when rating a bookmaker and determining whether to recommended or otherwise. The ratings which you’ll find across this site are determined by customers and not our independent reviewers. Our bookmaker reviews are based not only on our own experiences but also the feedback and experience of others. We recommend that you read each page in depth and the comments left by WhichBookie visitors to gain a better understanding of the rating and analysis for each individual bookmaker.

If you’re looking to create an account with a bookmaker then it’s important that you gain as much knowledge about them as possible prior to signing up. Below are a few factors to take into consideration when choosing a bookie to bet with.

1. Licensing

There are hundreds of bookmakers and not all of them have a good reputation for one reason or another. You’ll probably be confident signing up to some of the big brands in the industry but with bookmakers surfacing all of the time, it’s not easy to know if they can be trusted. 

If you reside in the United Kingdom then we would only recommend betting with a bookmaker which has a UK licence. For other countries, make sure that the bookmaker holds the relevant licence. This information should be displayed on their websites and usually in the footer or on the ‘About Us’ page. If a bookmaker does not hold a UK licence then they may not follow the regulations set by the UK Gambling Commission which helps keep online betting safe and fair for players. You may also not be able to receive the same support should a dispute be raised with a licensed betting site. You’ll find which licences each bookmaker holds in the sidebar of each bookmaker review.

2. Reputation

If you search for any bookmaker, it’s likely that you’ll find a number of honest betting reviews written by websites. However, the best way to gain a clearer picture of whether or not a bookmaker is reputable is to hear the opinions of real customers who have had hands-on experience with them already. Issues such as bookmakers refusing payouts, voiding bets or excluding customers from promotions can only be made aware of from customers who have experienced these things. That’s why at WhichBookie, we encourage all visitors to leave their honest opinion and experience of bookmakers in our comments section at the bottom of each page.

3. Site Features

Once you have found a bookmaker which you can trust, it becomes a question of what they have to offer. The gambling industry in the UK is extremely competitive and so bookies are constantly looking for ways to improve their service and how they can offer more than other bookmakers to attract more customers. Some bookmakers do a better job of this than others and offer a lot more. Below are some of the features and aspects of betting sites to take into consideration and it is up to you how important they are when choosing a bookmaker to sign up with. You’ll find all of these points covered in each bookie review.

New customer offers

How much do you have to deposit/bet to qualify for it? Are there any wagering requirements? How big is the free bet or bonus you are receiving?

Existing customer offers

If you’re planning on using a bookmaker regularly then it’s an advantage if they run a number of promotions and betting offers on a regular basis. Some popular examples include Best Odds Guaranteed, Extra Places, Price Boosts, Bet & Get offers and Money-Back Specials.

Customer Support

Hopefully, you won’t have to use it much but if you do, what options are available and how quickly does the support team respond to queries?

Banking Options

Are you looking to deposit or withdraw via a certain method? If so, it’s a good idea to check that the bookmaker accepts this method prior to registering. Nearly all bookmakers accept most debit cards but not all accept e-Wallet payments and withdrawals from PayPal, Neteller, Skrill and others.

How good are the odds?

If you’re placing sports bets on a regular basis then you want to be getting the best value possible. Not all bookies offer customers the same odds and so you want to be betting with those offering the best odds as frequently as possible.

What sports/markets do they offer?

The majority of bookies cover the most popular sports such as football, tennis, golf and rugby. However, if you’re looking to bet on a less-popular sport, then it’s best to check that the bookmaker offers odds on it. Somewhat surprisingly, not all bookmakers targeting the UK  offer odds on horse racing which is the second most popular sport to bet on. Although it’s unlikely that you will not be able to find the sport you are interested in at one of the more established bookies, you may not always be able to find the particular market that you prefer. Some bookmakers offer a lot more betting markets than others which gives you more choice and makes your betting experience all the more enjoyable.

Website/App Usability

This will most likely be a personal preference but some sites are better than others. With some, you’re able to navigate between sports, events and markets with ease whereas with others, you can find yourself taking more time finding the event than actually deciding which bet to place. Find a bookmaker which has a website you’re comfortable with and which has a user-friendly app for when you’re on the move.

Take the time to read through our bookmaker reviews to determine for yourself which bookmaker is right for you.

Why Read Our Bookie Reviews?

Our reviews will help provide an insight into what a bookmaker offers and whether or not they are right for your preferred type of betting. Even if you’re confident that a bookmaker is reputable and trustworthy, they may not offer the sports, markets or betting offers that you’re looking for. The in depth analysis here on WhichBookie provide all of this information so that you have it at hand before creating an account.

For each bookmaker that we review here on WhichBookie, we create an account and use the site. This includes depositing & withdrawing, placing bets, contacting customer support and using all of the on-site features that the bookmaker provides. We then publish our opinion of the bookmaker on WhichBookie for our readers to see.

What Makes A Good Bookmaker?

Bookmakers offer different odds, sports, markets, betting offers and standards of customer support. There is no one bookmaker that is right for everyone but there are some features that you should look out for that should provide a good indication of whether or not they are worth considering betting with.

Advertising Disclosure
At WhichBookie we bring you the best content and offers every day, please be aware that we do collect compensation from some of the links on this page.

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