New Betting Sites

Here at WhichBookie, we like to keep you up to date on everything betting related, including bringing you the latest bookmakers and casinos when they are launched. New betting sites pop up throughout the year with some being able to compete with the more established brands and others not. This is the main issue when betting with new bookies & casinos in that you don’t know which ones are reputable and will be around in the future. This page will not only list some of the best new betting sites to have launched in the past few years, but we also share our expert opinion on them in our detailed bookmaker reviews.

Below, you’ll find lists of new bookies, new online casinos and some handy tips and advice on which ones to sign up with.

New Betting Sites 2023

New betting sites are launched pretty much every month in the UK. Some of these are white label sites which is why many of them look similar in design. However, there are some bespoke betting sites that launch which can be more interesting and offer unique betting features and promotions.

In recent years, both Virgin Bet and Parimatch have proven to be two of the best new betting sites to have hit the scene due to some great promotions for both new and existing customers, competitive odds, great websites & apps, first-class customer service and an excellent all-round online betting service.

2023 Midnite		Bet £20 Get £20 Free Bet	Claim Offer Read Review
Midnite T&Cs. 18+ New UK Customers. Must bet £20 in total on 4+ legs, min odds 3.0. £20 credited as free bets, stake not returned. T&C Apply. BeGambleAware.org #ad
2023 Planet Sport Bet		Bet £10 Get £10 Free Bet	Claim Offer Read Review
Planet Sport Bet T&Cs. 18+, deposit & place a £10 bet. Min odds Evens (2.0) & receive a £10 matched bet. Full T&Cs apply. BeGambleAware.org #ad
2023 Bresbet		50% Refund on Losses up to £25	Claim Offer Read Review
Bresbet T&Cs. 18+. New accounts only. Must reg using promo code welcome25. Must have a min. of 3 bets of £10. Max refund £25. Full T&Cs apply. Begambleaware.org #ad
2023 AK BETS		New Bookie For 2023	Claim Offer Read Review
AK BETS T&Cs. *18+. BeGambleAware #ad
2023 CopyBet		Bet £10 Get £40 Free Bet	Claim Offer Read Review
Copy Bet T&Cs. £40 FREE BET OFFER: New sign-ups get four free £10 bets following their first qualifying bet. Free bet terms & conditions. For verified UK clients only. The qualifying bet should start at £10 and have 1.5 or greater odds. No restrictions on the tournaments. Following the qualifying bet, free bets expire after 30 days. Single bet only. Pre-match or live. No cash-out. Max payout – £500. #ad
2023 BetGrouse		Bet £15 & Get a £10 Free Bet	Claim Offer Read Review
Betgrouse T&Cs. New customers only. Max. one £10 free bet. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with min. 4/5 (1.80) Odds req. T&CS APPLY. 18+ #ad
2023 Fafabet		Up to £50 Free Bet + £20 Casino Bonus	Claim Offer Read Review
Fafabet T&Cs. New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply BeGambleAware #ad
2023 Betarno		Bet £20 & Get a £30 Free Bet	Claim Offer Read Review
Betarno T&Cs. New Players Only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full terms apply#ad
2023 Luckster		Bet £10 & Get a £10 Free Bet	Claim Offer Read Review
Luckster T&Cs. 18+. New accounts only. Min deposit & bet £10. Min odds 1/1 (2.0). max free bet £10. Payment method restricts apply. Free bets valid for 14 days. Free bets valid on sports bets with min odds of 1.80 (4/5). Full T&Cs apply. Begambleaware.org #ad
2023 DAZN BET		Bet £5 & Get a £5 Free Bet	Claim Offer Read Review
DAZN BET T&Cs. New customers only. Min £5 deposit and bet on odds 1/2 or greater required. Free bet and free spins issued within 24 hours of qualifying bet being settled. Free bet valid for 6 months, stake not returned. Free spins valid for 7 days, selected games only. UK only excl Northern Ireland. 18+ T&Cs apply. #ad
2023 Dragonbet		Bet £25 & Get a £10 Free Bet	Claim Offer Read Review
Dragonbet T&Cs. 18+. New UK/IE customers only. Must use promo code 'bet25get10'. Min bet £25. Min odds Evens (2.0) Full T&Cs apply. Begambleaware.org
2023 BetGoodwin		50% Refund on Losses up to £25	Claim Offer Read Review
BetGoodwin T&Cs. 18+. New accounts only. Must have a min. of 3 bets of £10 at odds of evens (2.0). Full T&Cs apply. Begambleaware.org
2023 StarSports		Regular Promotions	Claim Offer Read Review
StarSports T&Cs. 18+ BeGambleAware
2023 BetZone		50% Back up to £60	Claim Offer Read Review
BetZone T&Cs. *18+. For NEW UK customers only. Requires account opening, deposit using UK debit card, and certain qualifying bets of Evens or greater. Promo Code: NEWWELCOME60 #ad
2023 Bzeebet		Bet £10 Get £10 Free Bet	Claim Offer Read Review
Bzeebet T&Cs. 18+ New customers only. Max Win £10 Free Bet. Qualifying bets at Odds of 1/1 or greater. Paid as Bonus Token Min 4/5 Odds Req. Skrill, Neteller, PayPal not eligible. T&Cs Apply. begambleaware.org
2023 Lottoland		Refund up to £5	Claim Offer Read Review
LottolandT&Cs: 18+. Opt-in required. New sportsbook customers only. Stake a minimum of £5 and receive a £5 free bet if your first sports bet loses. Max £5 free bet. Sportsbook only. Offer ends on 31/12/2022 at 23:59 GMT. Full terms apply #ad
2023 Betiton		Bet £15 Get £10 In Free Bets	Claim Offer Read Review
Betiton T&C's.18+. New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater, paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. Begambleaware.org
2023 BritainBet		Bet £10 Get £10 In Free Bets	Claim Offer Read Review
BritainBet T&Cs: New Players Only. Minimum stake $/€/£ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
2023 Mr Mega		Bet £15 Get £10 Free Bet	Claim Offer Read Review
Mr Mega T&Cs. New Players Only. Max one £10 free bet. Qualifying bet must be placed at odds of 1/1 or greater. Paid as a bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+
2023 BetUK		Bet £10 Get £30 in Free Bets	Claim Offer Read Review
BetUK T&Cs. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. T&C’s Apply. #ad
2023 Monster Casino		Bet £10 Get £30 Free Bet	Claim Offer Read Review
MonsterCasino T&Cs. *New Players Only. Min £10 qualifying bets stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. #ad 18+, BeGambleAware / PlayResponsibly #ad
2023 LiveScoreBet		Bet £10 Get £20 Free Bet	Claim Offer Read Review
LiveScore Bet T&Cs. *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org #ad
2023 Rhino.bet		Bet £20 Get £20 Free Bet	Claim Offer Read Review
Rhino Bet T&Cs. 18+ only. New customers only. Place a minimum £20 bet on any selection with minimum odds of evens (2) and receive a £20 free bet upon bet settlement. Use promo code 2020bg. Free bets are awarded as free bet credits. Full Terms & Conditions apply. #ad
2023 HeySpin Sports		Bet £15 Get £10	Claim Offer Read Review
HeySpin T&Cs. 18+ New Customers only. Min Dep & Bet £15 at odds Evens (1/1) or greater. Max free bet £10. Free bet stake not returned. Min odds for free bet 4/5 (1.80). Free bet valid for 14 days. T&Cs apply. #ad
2023 Kwiff		Bet £10 Get £20 Free Bet	Claim Offer Read Review
Kwiff T&Cs. New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Full T&Cs apply.
2023 PriveWin		Bet £10 Get £30 In Free Bets	Claim Offer Read Review
PriveWin T&Cs: New Significant terms - New players only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal request voids all active/pending bonuses. Excluded skrill deposits. Full Terms apply 18+ begambleaware #ad
2023 RedAxePlay		Bet £10 Get £30 In Free Bets	Claim Offer Read Review
RedAxePlay T&Cs: New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10. Min odd 1.5, stake not returned. 10X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £20. Valid for 7 days from issue. Withdrawal requests voids all active/pending bonuses. Excludes Skrill deposits. Full Terms apply.
2023 Tote		Bet £10 Get £30 Free Bet	Claim Offer Read Review
Tote T&Cs. New customers, online only. Place your first bet on racing pools for a minimum of £/€10 and win or lose you will receive £/€30 Tote Credit redeemable on ‘Tote exotics*’ only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet slip. Ten to Follow, virtual (including Fantasy) and football bets do not qualify. *Exotics exclude Tote Win/Place/Ten to Follow/virtual (including Fantasy). UK & ROI customers only. 18+. Full T&Cs apply. BeGambleaware.org #ad
2023 Yeti Casino		100% up to £111 + 100 Free Spins	Claim Offer Read Review
New players only | No restrictions while playing with cash | Min. refund bonus is £10 | Wagering on bonus is 60x | Bonus based on 1st deposit lost | Max bet with bonus is £5 | Skrill and Neteller excluded #ad
2023 No Bonus Casino		10% Cashback on Losses	Claim Offer Read Review
NoBonusCasino T&Cs. Lifetime offer for all customers | no wagering requirements | no max cash-out | gameplay will be reviewed for strategic or abusive play. 18+ BeGambleAware. #ad

Benefits Of New Betting Sites

Many UK punters bet with the big bookmakers such as Bet365, William Hill, Betfred, Paddy Power, Unibet and others. You generally know what you’re getting with these bookies and as they’ve been established for often over several decades, you can be fairly confident that all operations are above board and that your data and funds are safe when betting with them. However, with new betting sites things are a little less clearer. There is often little information on new bookies and casinos and far fewer real player reviews from which you can read about the experiences of other customers. Despite this, there are several advantages of using new betting sites over the more established ones and providing that you do some research into them before signing up, you should be fine.

New Sign Up Offers

The vast majority of both online bookmakers and casinos give players the option to claim a sign up offer when registering an account. These are one-time offers and only available to new customers. By creating new accounts with the latest bookies and casinos, you can often claim several hundred pounds worth of free bets, bonuses, free spins and other offers.

The most common types of sign up offers you’ll find given by bookmakers include:

• Free Bets – The value of the free bets given varies in size with some bookies offering up to £100. You generally have to place a bet with your own cash to receive the free bets.
• Enhanced Odds – Some bookmakers offer enhanced odds to new customers. These are similar to standard price boosts except that they are much larger. For example, you may find a bookmaker offering enhanced odds of 100/1 for Man Utd to beat Liverpool instead of the standard odds of 3/1. 888Sport and William Hill are known to offer enhanced odds to new customers on a regular basis and they can have huge value. Keep an eye out for maximum stakes for these offers which they often have.
• Double Winnings – Another alternative bookie sign-up offer which is slightly less common is Double Winnings. You get to choose which bet the double winnings applies to and if it wins, you’ll receive twice as much winnings as you would usually.
• Bonuses – Bonus offers are usually associated with casino offers but some bookmakers also offer them to their new customers. They are usually credited after making your first deposit and often come with wagering requirements. Be sure to check the terms of any bonus offers before accepting them to be sure that you can clear the bonus first.

If you are signing up to one of the many new online casinos, you can expect to receive some of the following offers:

• Casino Bonuses – Bonuses are common at online casinos for both new and existing customers. However, new customers are usually offered much bigger bonuses that can look very attractive. An example would be ‘100% deposit bonus up to £200’. You will generally receive the bonus after making a deposit and will have to wager the bonus, or bonus + deposit amount, a certain number of times before the bonus is converted to cash and available to withdraw.
• No Deposit Bonuses – These are similar to standard casino bonuses except that you don’t have to make a deposit in order to receive them. Therefore, they’re risk-free! No deposit bonuses are often a lot smaller than deposit bonuses but they are worth claiming as you can be in with the chance of making some money, as well as being able to try out a new casino, without having to risk a penny of your own cash.
• Free Spins – As online slots are the most played games at online casinos, many offer new customers free spins as part of a sign up offer. You may or may not have to make a deposit to receive them and some will have wagering requirements attached to any winnings generated from using them.

Existing Customer Offers

As well as being able to claim sign up offers when you join a new betting site, another advantage is being able to take advantage of ongoing offers. Some bookmakers have several promotions running at any one time that eligible existing customers can claim. Some of these offers have a lot of value with the most common types being:

• Acca Insurance
• Price Boosts
• Free Bets
• Money-Back Specials
• Loyalty Schemes
• Best Odds Guaranteed

If you bet regularly then having accounts with multiple bookmakers will allow you to take advantage of more offers and add value to your bets.

Greater Choice Of Odds

The odds of a bet determine how much your returns are if your bet wins. Bigger Odds = Bigger Returns and so it makes sense to always try and get the best odds possible when placing your bets. To do this, you’ll need to have accounts with more than one bookie so that you can see which one is offering the best odds. Not all bookmakers offer the same odds and there can be a considerable difference between them which is more apparent at higher odds.

Alternative Payment Methods

As the online gambling industry has expanded and improved over recent years, so have the banking options that are available to customers. It used to be that bank cards were the only way to deposit and withdraw from your betting accounts but now, there are often dozens of options ranging from e-wallets and pre-paid cards to even cryptocurrency.

Many new betting sites look for a USP to make them stand out from the more established bookies and one way that they can do that is by offering a greater selection of banking options to appeal to more customers.

Getting your money quickly after a withdrawal is also a huge bonus and some new betting sites offer Fast Funds which allows customers who are withdrawing to a Visa debit card to receive their funds in their bank account almost instantly.

New Betting Markets & Features

Technology in sport has dramatically improved in recent years and now there is data available for practically anything that happens in a sporting event. In football, every inch that a player moves is recorded along with the tackles they make, their shots with each part of their body, the yards they cover and much more. All of this data allows bookmakers to calculate the odds of new betting markets and allow customers to bet on them. Many new bookies have fresh and exciting betting markets available which attract new customers and sets them apart from the other brands.

Along with new markets, some newly launched betting sites offer additional betting features. For example, Parimatch was launched in 2020 and is popular with horse racing punters with their ‘Lengthen The Odds’ feature being one of the reasons why. Lengthen The Odds allows customers to back a horse but also the winning distance if they’d like to increase the odds of their bet. New betting features such as this one can prove to be very popular and a reason to try out a new bookie.

New Horse Racing Betting Sites

Many new bookies do not cover horse racing which is especially true with the white labels of Progress Play sites and some others. However, there are a few new betting sites to have launched in recent years that do offer horse racing and are in fact, very good at it.

Some of the best new betting sites for horse racing are listed below.

Virgin Bet		1. £20 In Free Bets 2. Regular Price Boosts 3. Live Streaming Of Horse Racing 4. Best Odds Guaranteed 5. Nice Website & App	Claim Offer Read Review
Virgin Bet T&Cs. *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org 18+
BetGoodwin		1. Refund up to £25 2. Horse Racing-focussed 3. Regular racing offers 4. Trusted brand 5. Competitive Odds	Claim Offer Read Review
BetGoodwin T&Cs. 18+. New accounts only. Must have a min. of 3 bets of £10 at odds of evens (2.0). Full T&Cs apply. Begambleaware.org
StarSports		1. Regular promotions 2. Worldwide racing coverage 3. Competitive odds	Claim Offer Read Review
StarSports T&Cs. 18+ BeGambleAware

New Football Betting Sites

Unlike horse racing, almost every online bookmaker will offer odds on football matches and competitions. However, there are some better than others in may ways and so you should give some thought to which betting site you are using to place your football bets with.

Many of the established bookmakers such as Bet365, Betfred, William Hill and BetVictor are all great choices when it comes to football betting. However, new football betting sites are launched throughout the year and some of them offer more in terms of better odds, live streaming of football matches, football betting offers, price boosts and additional football betting markets such as fast markets and bet builders.

Below, we’ve listed some of the best new football betting sites to have launched recently.

Fafabet		1. Up to £50 in free bets 2. Regular football promotions 3. Competitive football odds	Claim Offer Read Review
Fafabet T&Cs. New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days’ losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply BeGambleAware #ad
Kwiff		1. Bet £10 Get £20 2. Any bet can be boosted 3. Good mobile app	Claim Offer Read Review
Kwiff T&Cs. New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Full T&Cs apply.
LiveScore Bet		1. Bet £10 Get £20 2. Football-focussed bookie 3. Regular football promotions	Claim Offer Read Review
LiveScore Bet T&Cs. *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org #ad

New Cricket Betting Sites

If you’re looking to bet on cricket then you won’t be short on choice when finding a betting site offering odds on the sport. New betting sites generally cover cricket matches taking place around the world all year long but some may cover leagues and competitions that others don’t.

As well as welcome offers, some new cricket betting sites offer promotions such as boosted odds, refunds and match-specific offers which are often worth taking up. Like other sports, you’ll also find bookies offering different odds on cricket betting markets and so it’s worth shopping around for the best odds and comparing the prices at the new betting sites with those available at the more established bookies.

The best new cricket betting sites are listed below.

StarSports		1. Regular promotions 2. Range of cricket markets 3. Competitive odds	Claim Offer Read Review
StarSports T&Cs. 18+ BeGambleAware
Bzeebet		1. Bet £10 Get £10 2. Cricket offers 3. Great odds	Claim Offer Read Review
Bzeebet T&Cs. 18+ New customers only. Max Win £10 Free Bet. Qualifying bets at Odds of 1/1 or greater. Paid as Bonus Token Min 4/5 Odds Req. Skrill, Neteller, PayPal not eligible. T&Cs Apply. begambleaware.org
BritainBet		1. Bet £10 Get £10 2. Competitive odds 3. Regular cricket promotions	Claim Offer Read Review
BritainBet T&Cs: New Players Only. Minimum stake $/€/£ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

New Mobile Betting Sites

The vast majority of online bets are now placed using mobile devices such as smartphones and tablets. Punters are betting more and more when on the move and so sports betting sites have had to adapt by making their websites mobile friendly.

Unfortunately, not all mobile betting sites are as user-friendly as others with some being slow to load and difficult to navigate on small screens. However, some bookies have done a great job of making their websites mobile-friendly and many offer dedicated mobile betting apps that eliminate the need to manually log in or type the web address into the browser.

If you’re looking for the best mobile betting sites, we’ve listed our favourites below.

Kwiff		1. Bet £10 Get £20 2. Any bet can be boosted 3. Good mobile app	Claim Offer Read Review
Kwiff T&Cs. New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Full T&Cs apply.
LiveScore Bet		1. Bet £10 Get £20 2. Bet on a range of sports 3. Great app & mobile website	Claim Offer Read Review
LiveScore Bet T&Cs. *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org #ad
BetGoodwin		1. Refund up to £25 2. Mobile app 3. Mobile-responsive website	Claim Offer Read Review
BetGoodwin T&Cs. 18+. New accounts only. Must have a min. of 3 bets of £10 at odds of evens (2.0). Full T&Cs apply. Begambleaware.org