| New Bookmakers | Benefits of New Betting Sites |
| New Horse Racing Betting Sites | New Football Betting Sites |
| New Cricket Betting Sites | New Mobile Betting Sites |
Here at WhichBookie, we like to keep you up to date on everything betting related, including bringing you the latest bookmakers and casinos when they are launched. New betting sites pop up throughout the year with some being able to compete with the more established brands and others not. This is the main issue when betting with new bookies & casinos in that you don’t know which ones are reputable and will be around in the future. This page will not only list some of the best new betting sites to have launched in the past few years, but we also share our expert opinion on them in our detailed bookmaker reviews.
Below, you’ll find lists of new bookies, new online casinos and some handy tips and advice on which ones to sign up with.
New betting sites are launched pretty much every month in the UK. Some of these are white label sites which is why many of them look similar in design. However, there are some bespoke betting sites that launch which can be more interesting and offer unique betting features and promotions.
In recent years, both Virgin Bet and Parimatch have proven to be two of the best new betting sites to have hit the scene due to some great promotions for both new and existing customers, competitive odds, great websites & apps, first-class customer service and an excellent all-round online betting service.
+18. New Custumers Only. Min £10 deposit and bet on odds 1/1 or greater required. Extra bet and bonus spins issued within 24 hours of qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins valid for 24 hours, selected games only. Full T&Cs apply. begambleaware. #ad
18+ BeGambleAware #ad
18+. New accounts only. Must reg using promo code welcome25afs. Must have a min. of 3 bets of £10. Max refund £25. Full T&Cs apply. Begambleaware.org #ad
New players only. Min £20 wualifying bets, stake not returned. Free bet - on-time stake of £30, min odds 1.5, stake not returned. 1x wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. BeGambleAware. #ad
18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. T&Cs apply. begambleaware.org | Please gamble responsibly #ad
18+. New accounts only. Min odds 3/1 (4.00), Min 3 selections, Free Bet valid for 7 days. Full T&Cs apply. Begambleaware.org #ad
New players only. Card deposit of £10+ required. Stake £10+ on your 1st, 2nd & 3rd bets at min odds of 1.5 (1/2) within 3 days of registering & get a £10 free bet if your bet loses. Free bet valid on multiples with 3+ legs & min cumulative odds of 3.0 (2/1). Min odds of 1.4 (2/5) per leg required. Free bet must be used within 3 days of it being credited. Promo period: 12/010/2023 – 31/03/2024.
18+, deposit & place a £10 bet. Min odds Evens (2.0) & receive a £10 matched bet. Full T&Cs apply. BeGambleAware.org #ad
Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5
Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions | #ad
Full T&Cs apply. New UK customers only. The qualifying bet should be either 1 Single or Accumulator (2+ selections) bet, start at £10, and have 1.9 or greater odds. 5 Free bets which must be placed with a minimum odds of 2 include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet In-play, 1 x £10 Free bet Acca (min 3 selections). To unlock the offer, complete the first deposit via the banking app (Open banking). Max payout – £500. 7 day expiry. 18+. Begambleaware.org #ad
18+ If your first bet is a Lucky 15 on Horse Racing AK Bets will boost the return of that initial bet by 25% in the form of a Free Bet up to a value of £100. Applies to new customers who sign up to AK BETS via our approved partner websites with promo code AKLUCKY100 T&Cs Apply. If your first bet is a4+ Fold accumulator on Football, AK Bets will boost the profit of that initial bet by 25% in the form of a Free Bet up to a value of £100. Applies to new customers who sign up to AK BETS via our approved partner websites with promo code AKFOOTBALL100 T&Cs Apply BeGambleAware #ad
18+. New accounts only. Must have a min. of 3 bets of £10 at odds of evens (2.0). Full T&Cs apply. Begambleaware.org #ad
New customers only. Min stake £2. Min legs 3. Max win £1,000. Min odds 3.0. Max £25 back as a Free Bet on losing bets only. 7 days to use free bet at odds 2.0+. Full T and Cs apply. Play responsibly BeGambleAware.org • T&Cs apply #ad
+18. New Costumers Only. Terms and Conditions Apply. Min. Deposit £10 and Min. Bet £10 on odds at least or greater than 1/1. Deposits via PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap will not be eligible for any bonus bet offer. Bonus Bet and bonus spins awarded within 24 hours of qualifying bet settlement. Offer valid for 14 Days. Full T&Cs Apply. Be GambleAware #ad
NEW CUSTOMERS ONLY. MAX ONE £20 FREE BET. MINIMUM DEPOSIT £10. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER ON A SINGLE OR COMBO BET. PAID AS BONUS TOKEN VALID FOR A BET PLACED USING THE BET BUILDER FEATURE, WITH MIN 4/5 ODDS REQ - VALID FOR 14 DAYS. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE. T&C APPLY, 18+ #ad
18+. New UK/IE customers only. Must use promo code 'bet15get10'. Min bet £15. Min odds Evens (2.0) Full T&Cs apply. Begambleaware.org
New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply BeGambleAware #ad
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of 20, min odds 1.5, stake not returned. 1X wager the winnings from the free bet. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full terms apply. 18+ BeGambleAware. #ad
New Players Only. Minimum stake $/€/£ 10, minimum odds1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply #ad
18+. New accounts only. Min deposit & bet £10. Min odds 1/1 (2.0). max free bet £10. Payment method restricts apply. Free bets valid for 14 days. Free bets valid on sports bets with min odds of 1.80 (4/5). Full T&Cs apply. Begambleaware.org #ad
18+. Gamble Responsibly. Begambleaware.org. New players only, min deposit £10, wagering 45x, max bet £5 with bonus funds, 100% up to £100 bonus on 1st deposit. No max cash out on deposit offers. Welcome bonus excluded for players depositing with Skrill or Neteller. Full T&C’s apply #ad
New customers only. Max. one £10 free bet. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with min. 4/5 (1.80) Odds req. T&CS APPLY. 18+ #ad
18+ BeGambleAware
18+ BeGambleAware #ad
18+. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. BeGambleAware.org. T&Cs Apply #ad
18+. Opt In Required. New Sportsbook Customers only. Stake a minimum of £5 and receive a £5 Free Bet if your first sports bet loses. Max £5 Free Bet. Sportsbook only. Full terms apply. #ad
18+. New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater, paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. Begambleaware.org
New Players Only. Min £ 25 qualifying bets stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+ BeGambleAware #ad
New Players Only. Max one £10 free bet. Qualifying bet must be placed at odds of 1/1 or greater. Paid as a bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+
New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs Apply. #ad
New Players Only. Min £10 qualifying bets stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. #ad 18+, BeGambleAware / PlayResponsibly
*New members. £10 min bet on sportsbook (ex. virtual) 1.5 min odds, settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook (ex. virtual). Stake not returned. Click here for full rules and exclusions. Bet Responsibly. BeGambleAware.org. 18+ #ad
18+. New customers only. Min bet £25. Min odds Evens (2.0). Use promo code 'b25g10fb'. Max free bet £10. Free bet stake not returned. Full T&Cs apply. BeGambleAware #ad
18+ New Customers only. Min Dep & Bet £15 at odds Evens (1/1) or greater. Max free bet £10. Free bet stake not returned. Min odds for free bet 4/5 (1.80). Free bet valid for 14 days. T&Cs apply. #ad
New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Full T&Cs apply.
New players only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal request voids all active/pending bonuses. Excluded Skrill & Neteller deposits. Available for UK players only | 18 Play responsibly. #ad
New players only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £20, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal request voids all active/pending bonuses. Excluded Skrill & Neteller deposits. Full Terms apply. #ad
New customers online only. Only valid with code B10G30PLUS50FS on registration. £10 min stake (if EW then min £10 Win + £10 Place). Receive £30 Tote Credit and 50 Free Spins on selected game within 48 hours of qualifying bet settlement. 7-day expiry. Qualifying bet is the first racing pool bet added to the bet-slip. Valid up to 7 days after registration. 18+. Full T&Cs apply. Gambleaware.org.Full T&Cs apply. #ad
New players only | No restrictions while playing with cash | Min. refund bonus is £10 | Wagering on bonus is 60x | Bonus based on 1st deposit lost | Max bet with bonus is £5 | Skrill and Neteller excluded #ad
Lifetime offer for all customers | no wagering requirements | no max cash-out | gameplay will be reviewed for strategic or abusive play. Full T&Cs Apply. BeGambleAware #ad
Many UK punters bet with the big bookmakers such as Bet365, William Hill, Betfred, Paddy Power, Unibet and others. You generally know what you’re getting with these bookies and as they’ve been established for often over several decades, you can be fairly confident that all operations are above board and that your data and funds are safe when betting with them. However, with new betting sites things are a little less clearer. There is often little information on new bookies and casinos and far fewer real player reviews from which you can read about the experiences of other customers. Despite this, there are several advantages of using new betting sites over the more established ones and providing that you do some research into them before signing up, you should be fine.
The vast majority of both online bookmakers and casinos give players the option to claim a sign up offer when registering an account. These are one-time offers and only available to new customers. By creating new accounts with the latest bookies and casinos, you can often claim several hundred pounds worth of free bets, bonuses, free spins and other offers.
The most common types of sign up offers you’ll find given by bookmakers include:
If you are signing up to one of the many new online casinos, you can expect to receive some of the following offers:
As well as being able to claim sign up offers when you join a new betting site, another advantage is being able to take advantage of ongoing offers. Some bookmakers have several promotions running at any one time that eligible existing customers can claim. Some of these offers have a lot of value with the most common types being:
If you bet regularly then having accounts with multiple bookmakers will allow you to take advantage of more offers and add value to your bets.
The odds of a bet determine how much your returns are if your bet wins. Bigger Odds = Bigger Returns and so it makes sense to always try and get the best odds possible when placing your bets. To do this, you’ll need to have accounts with more than one bookie so that you can see which one is offering the best odds. Not all bookmakers offer the same odds and there can be a considerable difference between them which is more apparent at higher odds.
As the online gambling industry has expanded and improved over recent years, so have the banking options that are available to customers. It used to be that bank cards were the only way to deposit and withdraw from your betting accounts but now, there are often dozens of options ranging from e-wallets and pre-paid cards to even cryptocurrency.
Many new betting sites look for a USP to make them stand out from the more established bookies and one way that they can do that is by offering a greater selection of banking options to appeal to more customers.
Getting your money quickly after a withdrawal is also a huge bonus and some new betting sites offer Fast Funds which allows customers who are withdrawing to a Visa debit card to receive their funds in their bank account almost instantly.
Technology in sport has dramatically improved in recent years and now there is data available for practically anything that happens in a sporting event. In football, every inch that a player moves is recorded along with the tackles they make, their shots with each part of their body, the yards they cover and much more. All of this data allows bookmakers to calculate the odds of new betting markets and allow customers to bet on them. Many new bookies have fresh and exciting betting markets available which attract new customers and sets them apart from the other brands.
Along with new markets, some newly launched betting sites offer additional betting features. For example, Parimatch was launched in 2020 and is popular with horse racing punters with their ‘Lengthen The Odds’ feature being one of the reasons why. Lengthen The Odds allows customers to back a horse but also the winning distance if they’d like to increase the odds of their bet. New betting features such as this one can prove to be very popular and a reason to try out a new bookie.
Many new bookies do not cover horse racing which is especially true with the white labels of Progress Play sites and some others. However, there are a few new betting sites to have launched in recent years that do offer horse racing and are in fact, very good at it.
Some of the best new betting sites for horse racing are listed below.
| Virgin Bet |  | 1. £20 In Free Bets | Claim Offer Read Review |
Virgin Bet T&Cs. *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org 18+ |
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| BetGoodwin |  | 1. Refund up to £25 | Claim Offer Read Review |
BetGoodwin T&Cs. 18+. New accounts only. Must have a min. of 3 bets of £10 at odds of evens (2.0). Full T&Cs apply. Begambleaware.org |
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| StarSports |  | 1. Regular promotions | Claim Offer Read Review |
StarSports T&Cs. 18+ BeGambleAware |
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Unlike horse racing, almost every online bookmaker will offer odds on football matches and competitions. However, there are some better than others in may ways and so you should give some thought to which betting site you are using to place your football bets with.
Many of the established bookmakers such as Bet365, Betfred, William Hill and BetVictor are all great choices when it comes to football betting. However, new football betting sites are launched throughout the year and some of them offer more in terms of better odds, live streaming of football matches, football betting offers, price boosts and additional football betting markets such as fast markets and bet builders.
Below, we’ve listed some of the best new football betting sites to have launched recently.
| Fafabet |  | 1. Up to £50 in free bets | Claim Offer Read Review |
Fafabet T&Cs. New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days’ losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply BeGambleAware #ad |
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| Kwiff |  | 1. Bet £10 Get £20 | Claim Offer Read Review |
Kwiff T&Cs. New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Full T&Cs apply. |
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| LiveScore Bet |  | 1. Bet £10 Get £20 | Claim Offer Read Review |
LiveScore Bet T&Cs. *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org #ad |
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If you’re looking to bet on cricket then you won’t be short on choice when finding a betting site offering odds on the sport. New betting sites generally cover cricket matches taking place around the world all year long but some may cover leagues and competitions that others don’t.
As well as welcome offers, some new cricket betting sites offer promotions such as boosted odds, refunds and match-specific offers which are often worth taking up. Like other sports, you’ll also find bookies offering different odds on cricket betting markets and so it’s worth shopping around for the best odds and comparing the prices at the new betting sites with those available at the more established bookies.
The best new cricket betting sites are listed below.
| StarSports | | 1. Regular promotions | Claim Offer Read Review |
StarSports T&Cs. 18+ BeGambleAware |
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| Bzeebet |  | 1. Bet £10 Get £10 | Claim Offer Read Review |
Bzeebet T&Cs. 18+ New customers only. Max Win £10 Free Bet. Qualifying bets at Odds of 1/1 or greater. Paid as Bonus Token Min 4/5 Odds Req. Skrill, Neteller, PayPal not eligible. T&Cs Apply. begambleaware.org |
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| BritainBet |  | 1. Bet £10 Get £10 | Claim Offer Read Review |
BritainBet T&Cs: New Players Only. Minimum stake $/€/£ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply |
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The vast majority of online bets are now placed using mobile devices such as smartphones and tablets. Punters are betting more and more when on the move and so sports betting sites have had to adapt by making their websites mobile friendly.
Unfortunately, not all mobile betting sites are as user-friendly as others with some being slow to load and difficult to navigate on small screens. However, some bookies have done a great job of making their websites mobile-friendly and many offer dedicated mobile betting apps that eliminate the need to manually log in or type the web address into the browser.
If you’re looking for the best mobile betting sites, we’ve listed our favourites below.
| Kwiff | | 1. Bet £10 Get £20 | Claim Offer Read Review |
Kwiff T&Cs. New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Full T&Cs apply. |
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| LiveScore Bet | | 1. Bet £10 Get £20 | Claim Offer Read Review |
LiveScore Bet T&Cs. *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org #ad |
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| BetGoodwin | | 1. Refund up to £25 | Claim Offer Read Review |
BetGoodwin T&Cs. 18+. New accounts only. Must have a min. of 3 bets of £10 at odds of evens (2.0). Full T&Cs apply. Begambleaware.org |
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