Do Bookmakers Prefer Favourites To Win?

Do Bookmakers Prefer Favourites To Win?

Many punters are unsure about what the bookmakers actually want to happen in a sporting event. Obviously, most of us are happier when the big name bookies don’t make money, because that means the punters do!

So do bookmaker prefer favourites to win, or lose? Or doesn’t it matter? Let’s find out…

When Favourites Win

The main thing you need to remember is that favourites are favourites because most people bet on them. So whether it’s horse racing, football, golf, tennis or any other event, the fact remains the same. If the favourite wins, most punters have a winning bet.

When you think of it this way, it’s obvious that it is bad for bookmakers when favourites win. They may be paying out at shorter odds, but they’re paying out to a lot more punters. And crucially, fewer punters have losing bets to compensate.

bookmakers hate when favourites winThere are plenty of high profile examples of bookmakers losing huge sums of money when too many favourites have won. Royal Ascot in 2014 was one such example.

Also in 2015, horse racing bookies were braced for a £50 million loss after the first four favourites of the day at the Cheltenham Festival won. Many punters had all the favourites in their accumulators, and the bookies were looking at an eye watering payout. Only Annie Power’s fall at the last fence prevented the gamble from coming in, but the other results still made it a great day for the punters.

The same thing happens on a smaller scale every Saturday afternoon. Each week, many punters betting on football put a selection of favourites in their accumulator. If the favourites all win, the bookie pays out. They need at least one surprise result to make a profit.

When Outsiders Win

Some people wrongly believe that bookmakers lose money when outsiders win, because they have to pay out at big odds. However, this really misses the point. Because although a handful of people win at high odds, the vast majority of people didn’t back the outsider.

That means all those losing stakes more than make up for the payout. Furthermore, punters who back outsiders tend to only use small stakes, because they don’t want to commit much money to something that’s so unlikely to happen.

So not only do bookies make a profit when outsiders win, there’s another advantage. They also use the fact that some punters win at big odds as an excellent source of free publicity! Because there’s no story that punters like more than to hear of someone landing a big win.

bookmaker love when the unexpected happensThe best recent example of this was Leicester City winning the Premier League. You may remember there were all manner of news stories coming out about punters landing big wins.

Of course there was no mention of the fact that all those people who backed Chelsea, Man City or Man Utd with bigger stakes had all lost their money. The focus was on the few people who won. Great publicity for the bookies in question, even though they’d all made a nice profit overall!

Summary: Bookies Want Favourites To Lose

So now you know the answer. Bookmakers certainly do not prefer favourites to win!

They may pretend they don’t like it when 5000-1 shots win, but they’re secretly delighted. It’s favourites winning that they really hate. So next time you see the favourite winning the Grand National, or all the big teams winning on a Saturday afternoon, spare a thought for the bookies. Although actually, we know you probably won’t shed too many tears for them….

Choose a Reputable Bookie

Whoever you bet with, make sure that they are a reputable and trustworthy bookmaker. There are many good bookmakers online which have been running for decades and have built up good reputations in that time.

Some bookies are better than others for certain events. For example, if a bookmaker is offering extra places on a certain horse race, it may be a good choice to place your bet with them over a bookie offering fewer places at the same odds. That’s why we put together pages such as best bookies for the Grand National to help readers get the most value from their bets. We also provide Grand National betting tips from our top racing analysts.

One bookmaker which we recommend here at Which Bookie is Bet365. They offer excellent customer service, competitive odds, fast payouts and an all-round excellent service. Click below to visit Bet365 today.

New Customer Offer
Bet £10 Get £50 in Free Bets
Bookmaker Rating
https://www.whichbookie.co.uk/bookmakers/bet365-review/ ★★★★★
Visit Bookmaker

Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad

Advertising Disclosure
At WhichBookie we bring you the best content and offers every day, please be aware that we do collect compensation from some of the links on this page.

Top New Bookmakers

LV BET
https://www.whichbookie.co.uk/bookmakers/lv-bet-review/ ★★★★★
Read Review
Visit
LuckLand
https://www.whichbookie.co.uk/bookmakers/luckland/ ★★★★★
Read Review
Visit
LiveScore Bet
https://www.whichbookie.co.uk/bookmakers/livescore-bet-review/ ★★★★☆
Read Review
Visit
BetStorm
https://www.whichbookie.co.uk/bookmakers/betstorm/ ★★★★☆
Read Review
Visit
Tebwin
https://www.whichbookie.co.uk/bookmakers/tebwin/ ★★★★☆
Read Review
Visit
BritainBet
https://www.whichbookie.co.uk/bookmakers/britainbet/ ★★★★★
Read Review
Visit
MonsterCasino
https://www.whichbookie.co.uk/bookmakers/monstercasino/ ☆☆☆☆☆
Read Review
Visit

Top Offers

LVBET 10 No Deposit Free Spins
Visit
Bet365 Free Bet Sign Up Offer & Bonus Code
Visit
Betfair Sportsbook Daily Free Bet on Multiples
Visit
Betfair No Deposit Free Spins
Visit
888Casino No Deposit Bonus
Visit
Punchestown – Tuesday 24th May
Read
Andrew Blair White
Mise Raftaire
Each Way - 6 Places
8/1

WhichBookie racing analyst Andrew Blair White provides a preview and betting tips for races at Punchestown on Tuesday 24th May.

Date published: May 24, 2022
Lucky 15 Tips
Read

Here you’ll find the Lucky 15 horse racing tips from WhichBookie expert racing analysts. All of the tips published here on WhichBookie are 100% free along with the use of our Lucky 15 Calculator that can be found further down the page.

Date published: May 24, 2022

Top Rated Bookmakers

Spreadex
https://www.whichbookie.co.uk/bookmakers/spreadex-review/ ★★★★★
Read Review
Visit
Bet365
https://www.whichbookie.co.uk/bookmakers/bet365-review/ ★★★★★
Read Review
Visit
Betfred
https://www.whichbookie.co.uk/bookmakers/betfred-review/ ★★★★★
Read Review
Visit
888Sport
https://www.whichbookie.co.uk/bookmakers/888sport-review/ ★★★★★
Read Review
Visit
LiveScore Bet
https://www.whichbookie.co.uk/bookmakers/livescore-bet-review/ ★★★★☆
Read Review
Visit
William Hill
https://www.whichbookie.co.uk/bookmakers/william-hill-review/ ★★★★☆
Read Review
Visit
Betfair
https://www.whichbookie.co.uk/bookmakers/betfair-review/ ★★★★★
Read Review
Visit
Paddy Power
https://www.whichbookie.co.uk/bookmakers/paddy-power-review/ ★★★★☆
Read Review
Visit
10bet
https://www.whichbookie.co.uk/bookmakers/10bet-review/ ★★★★☆
Read Review
Visit
BetStorm
https://www.whichbookie.co.uk/bookmakers/betstorm/ ★★★★☆
Read Review
Visit
Correct Score Predictions
Read

Free correct score predictions for football matches. Get correct score tips for the Premier League, Championship, La Liga, Champions League and more.

Date published: May 24, 2022
Football Accumulators
Read

100% Free accumulator tips for football matches in the English Premier League, Championship, La Liga, Bundesliga, Champions League and more.

Date published: May 24, 2022
Roscommon – Monday 23rd May
Read
Andrew Blair White
Gatsby Grey
Each Way - 4 Places

WhichBookie racing analyst Andrew Blair White provides a preview and betting tips for races at Roscommon on Monday 23rd May.

Date published: May 23, 2022

Best Football Bookies

Bet365
https://www.whichbookie.co.uk/bookmakers/bet365-review/ ★★★★★
Read Review
Visit
888Sport
https://www.whichbookie.co.uk/bookmakers/888sport-review/ ★★★★★
Read Review
Visit
Betfair
https://www.whichbookie.co.uk/bookmakers/betfair-review/ ★★★★★
Read Review
Visit
Betfred
https://www.whichbookie.co.uk/bookmakers/betfred-review/ ★★★★★
Read Review
Visit
10bet
https://www.whichbookie.co.uk/bookmakers/10bet-review/ ★★★★☆
Read Review
Visit

Best Racing Bookies

Bet365
https://www.whichbookie.co.uk/bookmakers/bet365-review/ ★★★★★
Read Review
Visit
Betfred
https://www.whichbookie.co.uk/bookmakers/betfred-review/ ★★★★★
Read Review
Visit
William Hill
https://www.whichbookie.co.uk/bookmakers/william-hill-review/ ★★★★☆
Read Review
Visit
Betfair
https://www.whichbookie.co.uk/bookmakers/betfair-review/ ★★★★★
Read Review
Visit
888Sport
https://www.whichbookie.co.uk/bookmakers/888sport-review/ ★★★★★
Read Review
Visit