Menu

Betfred’s Appointment of New CEO Joanne Whittaker Boosts Equality

Betfred’s Appointment of New CEO Joanne Whittaker Boosts Equality

The gambling and gaming sector was, in decades past, dominated by men and it is refreshing to see more women gaining senior positions in recent years.  The appointment this week of Joanne Whittaker as Chief Executive of Betfred is a reassuring sign that the industry welcomes and encourages qualified and able women.  

Whittaker, 43, is very much part of the Betfred family, having been head of IT at Betfred from her early 20’s before leaving to start a new business, Fideliti, in 2005 which provides childcare vouchers.  In the year to March 2019, Fideliti had pre-tax profits of £1.7million on a turnover of £80 million but the withdrawal of the Government’s childcare voucher scheme has led to the business being largely mothballed.  Whittaker has also created Angel Advance, a debt advice service, and a loans company, Workplace Finance.  All three businesses were backed by her former employer, Fred Done, 78, who now welcomes her back to Betfred’s Warrington HQ, as part of his long term succession plan.  For the moment, however, Done remains as chairman of the company and has told staff that he is “going absolutely nowhere”.   

Joanne Whittaker will take over from Done, who is current CEO of the business, on 6 April.  Back in 2012 she said in a prophetic interview with the Manchester Evening News “I want to be the female Fred Done”.   She added at the time “I just love working, I’m so sad. I love business. I love work. I’m just a grafter.”  Her ambition has now been realised.

Betfred remains a dominant force in the UK gambling sector with an operating profit of almost £75million in the year ended September 2019.  The Done brothers are worth an estimated £1.2billlion and Whittaker may aspire to develop the company further and, in so doing, build her own fortune.  She will have some way to go in order to rival the most successful women in the sector, Denise Coates.  Coates, the founder and joint CEO of Bet365, has an estimated net worth of $12.2 per Forbes magazine and she is the highest paid chief executive in the country.  

Whittaker’s appointment follows on from the January appointments of Jette Nygaar-Anderson as Chief Executive of Entain and Christina Niculae as CEO of Interactive Gaming Group.  These three notable appointments represent a major shift in equality of opportunity for women in the gaming and gambling industry, both in the UK and in Europe.

Advertising Disclosure
At WhichBookie we bring you the best content and offers every day, please be aware that we do collect compensation from some of the links on this page.

Top New Bookmakers

NRG.bet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=3924790 ★★★★★
Read Review
Visit
Bet442
https://www.whichbookie.co.uk/?post_type=bookmaker&p=4237684 ★★★★★
Read Review
Visit
Highbet
https://www.whichbookie.co.uk/bookmakers/highbet/ ★★★★☆
Read Review
Visit
Betrino
https://www.whichbookie.co.uk/?post_type=bookmaker&p=4499812 ☆☆☆☆☆
Read Review
Visit
Fafabet
https://www.whichbookie.co.uk/bookmakers/fafabet/ ★★★★★
Read Review
Visit
Gentleman Jim
https://www.whichbookie.co.uk/?post_type=bookmaker&p=3933385 ★★★★★
Read Review
Visit
BetZone
https://www.whichbookie.co.uk/bookmakers/betzone/ ★★★★★
Read Review
Visit
Neptune Play
https://www.whichbookie.co.uk/?post_type=bookmaker&p=3924791 ★★★★★
Read Review
Visit
Blue Fox Casino
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2880013 ★★★★☆
Read Review
Visit
BetGoodwin
https://www.whichbookie.co.uk/?post_type=bookmaker&p=1498342 ★★★★★
Read Review
Visit
BresBet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2039219 ★★★★☆
Read Review
Visit
talkSPORT BET
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2018021 ★★★★★
Read Review
Visit
Lottoland
https://www.whichbookie.co.uk/?post_type=bookmaker&p=91925 ★★★★☆
Read Review
Visit
MonsterCasino
https://www.whichbookie.co.uk/bookmakers/monstercasino/ ★★★★☆
Read Review
Visit
CopyBet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2039539 ★★★★★
Read Review
Visit
LiveScore Bet
https://www.whichbookie.co.uk/bookmakers/livescore-bet-review/ ★★★★☆
Read Review
Visit

Top Offers

StrikeWild | 100 Free Spins No Deposit
Visit
Bet365 Sign Up Offer, Free Bet & Bonus Code
Visit
Lottoland Sports Sign Up Offer, Free Bet & Promo Code
Visit
Fafabet Free Bet Sign Up Offer & Bonus Code
Visit
NRG Bet Sign Up Offer, Free Bet & Promo Code
Visit
Bet442 Free Bet, Sign Up Offer & Promo Code for New Customers
Visit
Betfred Sign Up Offer, Free Bet & Promo Code
Visit
CopyBet Sign Up Offer, Free Bet & Promo Code
Visit
Lucky 15 Tips
Read

Here you’ll find the Lucky 15 horse racing tips from WhichBookie expert racing analysts. All of the tips published here on WhichBookie are 100% free along with the use of our Lucky 15 Calculator that can be found further down the page.

Date published: July 21, 2024
Both Teams To Score Tips
Read
Which Bookie
Yes
CD Eldense v Sunderland

Free BTTS tips for football matches. Daily Both Teams To Score predictions are published here for football matches taking place in the Premier League, La Liga, Serie A, Bundesliga, Ligue 1, Champions League, Europa League, World Cup, European Championships and other top leagues and competitions taking place around the world.

Date published: July 21, 2024

Top Rated Bookmakers

bet365
https://www.whichbookie.co.uk/bookmakers/bet365-review/ ★★★★★
Visit
Betfred
https://www.whichbookie.co.uk/bookmakers/betfred-review/ ★★★★★
Visit
BetUK
https://www.whichbookie.co.uk/bookmakers/betuk-review/ ★★★★☆
Visit
10bet
https://www.whichbookie.co.uk/bookmakers/10bet-review/ ★★★★☆
Visit
Ladbrokes
https://www.whichbookie.co.uk/bookmakers/ladbrokes-review/ ★★★☆☆
Visit
William Hill
https://www.whichbookie.co.uk/bookmakers/william-hill-review/ ★★★★☆
Visit
Coral
https://www.whichbookie.co.uk/bookmakers/coral-bookmaker-review/ ★★★☆☆
Visit
BetVictor
https://www.whichbookie.co.uk/bookmakers/betvictor-review/ ★★★★★
Visit
Virgin Bet
https://www.whichbookie.co.uk/bookmakers/virgin-bet-review/ ★★★★☆
Visit
Boylesports
https://www.whichbookie.co.uk/bookmakers/boylesports-review/ ★★★★★
Visit
Correct Score Predictions
Read
Which Bookie
CD Eldense 1-3 Sunderland
CD Eldense v Sunderland
13

Free correct score predictions for football matches. Get correct score tips for the Premier League, Championship, La Liga, Champions League and more.

Date published: July 21, 2024
Football Accumulators
Read
Liam Johnson
Sunderland
CD Eldense v Sunderland
1.9

100% Free accumulator tips for football matches in the English Premier League, Championship, La Liga, Bundesliga, Champions League and more.

Date published: July 21, 2024
Card Betting Tips
Read

Here you'll find football card betting tips from our expert football analyst, Liam Johnson. All of the card & booking points tips published here on WhichBookie are 100% free.

Date published: July 20, 2024

Best Football Bookies

bet365
https://www.whichbookie.co.uk/bookmakers/bet365-review/ ★★★★★
Visit
Virgin Bet
https://www.whichbookie.co.uk/bookmakers/virgin-bet-review/ ★★★★☆
Visit
LiveScore Bet
https://www.whichbookie.co.uk/bookmakers/livescore-bet-review/ ★★★★☆
Visit
Betfred
https://www.whichbookie.co.uk/bookmakers/betfred-review/ ★★★★★
Visit
CopyBet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2039539 ★★★★★
Visit
10bet
https://www.whichbookie.co.uk/bookmakers/10bet-review/ ★★★★☆
Visit

Best Racing Bookies

BetGoodwin
https://www.whichbookie.co.uk/?post_type=bookmaker&p=1498342 ★★★★★
Visit
bet365
https://www.whichbookie.co.uk/bookmakers/bet365-review/ ★★★★★
Visit
Virgin Bet
https://www.whichbookie.co.uk/bookmakers/virgin-bet-review/ ★★★★☆
Visit
William Hill
https://www.whichbookie.co.uk/bookmakers/william-hill-review/ ★★★★☆
Visit
Betfred
https://www.whichbookie.co.uk/bookmakers/betfred-review/ ★★★★★
Visit
CopyBet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2039539 ★★★★★
Visit
Coral
https://www.whichbookie.co.uk/bookmakers/coral-bookmaker-review/ ★★★☆☆
Visit