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Date published: September 18, 2025
We could be about to see the third recent big merger in the online betting industry. That’s according to BBC News, who report that William Hill and Amaya are in talks about a potential merger between the two companies.
Amaya are the Canadian company that owns PokerStars and Full Tilt Poker. William Hill is obviously a brand that we’re all familiar with. However, William Hill have experienced a fall in profits over recent months as they try to stay competitive with the other leading online betting sites.
The story reports that William Hill have been looking to “diversify by expanding their international business.” It is anticipated that the merger will save £100m a year, which could be invested to increase William Hill customer satisfaction.
We have already seen two big mergers this year. In July, Ladbrokes and Coral merged. While back in February, Betfair and Paddy Power lead the way.
Could we soon see the online betting industry dominated by a handful of bigger companies, rather than shared out between several smaller ones? We’ll be watching with interest, and of course we’ll keep you informed of any developments.
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