Bet On The Great British Bake Off 2026

The Great British Bake Off has become a TV favourite in the UK, with millions tuning in to watch amateur bakers battle it out in the famous white tent each year. For some viewers, though, there’s an added bit of fun – betting on the Bake Off.

Novelty betting has grown massively in recent years, and GBBO is included. Several online bookmakers now take bets on various TV shows such as Big Brother, Britain’s Got Talent, Eurovision, Dancing On Ice, Love Island, and many others. When betting on The Great British Bake Off, viewers can wager on predicting the first contestant to be eliminated, the next Star Baker, or even who’ll earn a Paul Hollywood handshake.

Where to Bet on the Great British Bake Off

Not every bookmaker offers Bake Off betting markets, but a good number of UK betting sites offer TV show betting markets. You’ll usually find GBBO betting in the novelty or specials section, sitting alongside markets for other TV shows like Strictly Come Dancing or I’m A Celebrity. While you won’t see betting offers dedicated solely to Bake Off, most free bets and sign-up bonuses can still be used on these markets.

Below are some of the best UK betting sites that take bets on a range of television shows.

Great British Bake Off Betting Sites

bet365

Bet £10 Get £30 in Free Bets

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Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. GambleAware.org #ad

Betfred

Bet £10 Get £50 in Free Bets

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New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get £30 in Sports Free Bets & £20 in Bet Builder Free Bets within 24 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply #ad

BetMGM

Bet £10 & Get £40 in Free Bets

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New customers: Deposit £10+ and place a sports bet within 7 days from registration. Get 4 x £10 Free Bets - 2 x Football Accas (4+) & 2 x Sports Multiples (2+), valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. Opt-in required. 18+. T&Cs apply. #ad

Virgin Bet

Bet £10 Get £30 in Free Bets

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*New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+ #ad

Star Sports

BET £20 GET £10 IN FREE BETS

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18+ New customers only. Bet £20 (or more) EVS (2.0) or greater Get 2 x £5 Free Bets. 1 x £5 Free Bet paid automatically & following £5 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0) on accumulators Trebles & upwards. Expires after 24hrs. Full T&Cs apply. GambleAware.org #AD

BetUK

Bet £10 Get £40 in Free Bets

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New customers: Deposit £10+ and place a sports bet within 7 days from registration. Get 4 x £10 Free Bets - 2 x Football Accas (4+) & 2 x Sports Multiples (2+), valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. Opt-in required. 18+. T&Cs apply. #ad

Great British Bake Off Betting

Most people who are looking to bet on the Great British Bake Off like to predict the winner. However, there are several other betting options available which may be of interest.

Who Will Win the Series

The big one, and one that most people bet on is predicting the overall winner of The Great British Bake Off. Odds are often quite generous before the show starts, because no one knows who will stand out. As the weeks go by, prices shorten on the favourites. The trick is deciding whether to take a punt early or wait until you’ve seen a few episodes.

Star Baker Each Week

Each episode crowns a Star Baker, and many bookies offer odds on this market. Some contestants excel in certain weeks – bread week or patisserie week, for example – so spotting their strengths can give you an edge.

First Elimination

Plenty of punters enjoy trying to predict who’ll be the first to go. It’s a tough call, but sometimes nerves, underbaked sponges, or collapsed showstoppers make the outcome obvious.

The Paul Hollywood Handshake

Once a rare moment, the handshake has become a symbol of approval. Many betting sites now run markets on who’ll get one, or how many will be dished out during the season.

Special Markets

Now and again you’ll find markets on new judges, hosts, or the celebrity specials. These are more unpredictable but add variety if you’re looking for something different to bet on.

Great British Bake Off Odds

With sport, betting odds are based on stats, form, and the market. However, with the Great British Bake Off, and other television programs you can bet on, the odds are set by the publics perception of the contestants and how they perform during the show. Odds can move quickly once a baker has a standout week, so it pays to keep an eye on the markets and shop around different bookies for the best prices.

Keep in mind that it’s not always the early favourites who win. Plenty of past Bake Off winners started off as underdogs and peaked at just the right time. Therefore, you may be able to find some value in looking outside of the favourites in the early stages of the series.

When Is The Great British Bake Off 2026?

2026 brings us the seventeenth series of The Great British Bake Off. The new series begins on 22nd September and features familiar faces with Alison Hammond and Noel Fielding returning to present the show and Paul Hollywood and Nigella Lawson acting as the judges.

The contestants for the 2026 series of GGBO were announced back in early September with 12 being chosen to feature on the show from over 12,000 applicants.