Government Plans Ban on Unlicensed Gambling Sponsors
The UK government has announced the start of an eight-week consultation that will look at potentially banning gambling operators that don’t have a UK…
T&Cs apply. New UK members only, must opt in. Deposit & bet min. £10 within 30 days at min. 1/2 odds, excl. odds & profit boost. Free Bets: 3x £10 tokens (odds & bet leg restrictions apply), non-withdrawable, issued on settlement, valid 30 days, stake not returned. Play Responsibly. GambleAware.org. 18+
Bally Bet is an online casino licensed and regulated by the UK Gambling Commission. The brand originally launched as Bally Casino in September of 2023 but rebranded to Bally Bet in June 2025 after they started offering sports betting alongside their online casino.
It’s the Bally Bet sportsbook we’ll be taking a closer look at on this page, showing you what is on offer to punters, along with if there is a sign up offer available to new customers.
When Bally Bet first launched sports betting alongside its established online casino, there was no welcome offer for new players. However, we’re pleased to say that a sign-up offer has now been released and it’s one well worth claiming!
New customers at BallyBet can receive a generous £30 in free bets when they open an account and place their first sports bet of £10 or more.
If you haven’t done so already, head to the Bally Bet website and click on the ‘Join Now’ button to launch the registration form.
After setting up your account, you’ll be ready to qualify for the £30 in free bets.
First, visit the cashier and make a deposit of £10 or more. No Bally Bet promo code is required.
Next, find a bet to place at odds of 1/2 (1.50) or greater, add it to your bet slip, and confirm your bet. The stake of your initial bet must be £10 or more to qualify for the free bets.
Note that your qualifying bet can be placed on any sport, but profit boosts, second chance, each-way, and bets placed with free bets are not eligible.
When your first bet settles, £30 in free bets will be credited to your account. This will be done automatically without having to manually claim them.
You will get 3 x £10 free bet tokens and they will be valid for 30 days before expiring.
To use a free bet with Bally Bet, you simply need to add a selection to your bet slip, select the free bet, and confirm your bet.
A Bally Bet promo code is not needed to claim the sign up offer. Just open an account, deposit and bet £10 on sports, and you’ll receive £10 in free bets once your first bet has settled.
The £30 free bet compares favourably to many other UK betting sites that only offer a £10 reward from their welcome offers. Other things we liked were that we had 30 days after signing up to claim the offer. That means we didn’t miss out by not entering a Bally Bet promo code during registration or not placing a qualifying wager quickly enough.
The 1/2 minimum odds for the £10 bet are much better than the 1/1 that is often seen elsewhere. Finally, having 30 days to use the free bets is ideal, as we can feel a little rushed with other welcome bonuses that have a strict 7-day deadline.
| Method | Deposit Min | Deposit Max | Withdrawal Min | Withdrawal Max |
| Debit cards | £10 | £10,000 | £10 | £25,000 |
| Apple Pay | £10 | £5,000 | N/A | N/A |
| Google Pay | £10 | £10,000 | N/A | N/A |
| Instant Bank Transfer | £10 | £10,000 | N/A | N/A |
| Bank Transfer | N/A | N/A | £10 | £250,000 |
Bally Bet withdrawal times vary by method, but the operator needs 4-24 hours to process winnings. If using Visa Direct, then you’ll get your funds within 4 hours. Otherwise, it can take up to 3 working days. Mastercard payouts and bank transfers need up to one working day.
As mentioned above, Bally Casino rebranded as Bally Bet when it launched a sports betting product alongside its online casino. Customers can now bet on over 30 different sports, including Football, Horse Racing, Tennis, Basketball, Cricket, Golf, and many others.
Bally Bet odds seem reasonable when compared to some of the more established bookies, and there is a good selection of markets available for the majority of sports.
Bet Builders are an option for various sports, including football, and customers have betting options available to them such as Player Assist, Cards & Corners, Player Shots on Target, and Specials, along with the standard Match Result, BTTS, and other markets.
Visit Bally Bet by clicking below and receive £30 in free bets when placing your first bet of £10 or more.
T&Cs apply. New UK members only, must opt in. Deposit & bet min. £10 within 30 days at min. 1/2 odds, excl. odds & profit boost. Free Bets: 3x £10 tokens (odds & bet leg restrictions apply), non-withdrawable, issued on settlement, valid 30 days, stake not returned. Play Responsibly. GambleAware.org. 18+
This is a rewards program that gives users access to daily rewards, including promotions such as free spins, free-to-play games, odds boosts, and a referral program.
Yes, the brand is well known in gaming circles and this specific platform is run by the Bally’s Corporation subsidiary Gamesys Operations Limited through its UK Gambling Commission license (38905). Popular sister sites include Jackpotjoy and Rainbow Riches.
Bally Bet encourages safe gambling and offers account restrictions like spending limits, session reminder, session limits, cool-off period and self-exclusion.
Bally’s was the sponsor that appeared on the front of the Nottingham Forest FC jersey during its 2025/2026 English Premier League season. However, it won’t appear in this position going forward due to the ban on gambling logos being on jerseys from the 2026/2027 season onwards.
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