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For centuries, the allure of sports has captivated the globe. It represents raw competition with unmatched skill, brought to us in the form of entertainment. Its popularity expands in tandem with the advancement of technology, making sports more accessible than ever (thank you, technology!). Sport carries so much influence – when we’re not watching it, we’re still consuming it in some other way. And for sports fanatics who love a fight against the odds, the bookies are but another way of getting involved.
Bookies have been around longer than the internet and have seen undeniable growth, from informal arrangements to now entire processes that we can thank the internet for. But the bookies haven’t seen growth in isolation – casinos have witnessed a similar journey with their digital counterparts, and the link between bookies and online casinos isn’t a weak one. So, let’s explore it!
Bookies, known formally as bookmakers, are establishments that facilitate sports betting. Whether it’s fact or fiction, it’s rumoured that the first act of betting was made by Richard Tattersall in 1766 where bets were placed on horses to win. Each horse had its odds, and this would begin a centuries-long hobby for sports lovers to this very day. How players would bet and wager differed around the world, but the digital age we find ourselves in allows for a more linear approach. From countless websites on the computer to mobile apps on the phone, modern sports betting comes with much more accessibility. With that comes plenty of informative content, too. These are often shown in the form of guides and tips to help players get the most out of their bets, aiding those who may be new to the scene.
Like the bookies, casinos have a long-standing presence in history. Allegedly, the first casino was built in Italy in 1600 – not that long ago, right? Although many traditional, in-person establishments are still common today, casinos have witnessed a rise of their own in the online space. Beyond this, though, are additional features and processes that allow bookies and online casinos to find more common ground.
One major similarity is the way both mediums run promotions. In the online casino space, it’s not rare to find casino sites advertising incentives for playing blackjack online uk to entice players to take part. This is no different for sports betting, where plenty of sites list the best offers for people to get the most out of their bets. Additionally, bookies sometimes collaborate with online casinos, offering joint promotions and combining both worlds onto one platform, so players can experience sports betting and online casino gaming simultaneously. What’s more, sports betting and online casino sites can also provide loyalty programs that mirror one another, rewarding players for using their services consistently, a technique for retaining players.
Whether you’re for or against it, the internet has introduced new, innovative processes and ways of taking part in what would once be traditional, in-person experiences. Sports betting and online casinos are two prime examples, and their digital, transformative change brings them closer together than you may have originally thought.