Like many independent bookmakers, Ken Howells is a family-owned business which was established in Ammanford, Wales, back in 1968. The company has been passed down through three generations now and strive to continue to offer a personal, professional and competitive betting service to its customers.
As well as taking bets in their betting shop, which is located at 65 Wind Street Ammanford Carmarthenshire, Ken Howells also offers a telephone betting service and have recently launched a website where customers can register and place bets on a range of sports including Football, Horse Racing, Cricket, Greyhounds, Tennis and more.
Ken Howells
18+. New customers only. Deposit min £20 up to £20. Eligible bets: Single, Combo, Bet Builder. Max 1 free bet per day, 3 per week. Free bet tokens credited within 24 hours, valid for 3 days. System bets excluded. www.begambleaware.org. T&Cs apply. #ad
New customers only. Opt-in required. Min deposit: £20. Min wager £20 at min odds 1/1 (2.00). Max Free Bet amount: £20. Eligible bets: Single, Combo, Bet Builder. Max 1 free bet per user. Max free bet winnings: £200. Free bet is not valid for Horse Racing. Free bet token credited within 24 hours, valid for 14 days. System bets excluded. Free Bet min odds: 4/5 (1.80).Play Responsibly. T&Cs apply. GambleAware.org #ad
18+. GambleAware.org. T&Cs apply. #ad
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For the majority of the time Ken Howells has been established, they’ve only taken bets via their shop, over the phone, or at Ffos Las racecourse where they operate a betting stand. However, they now have a fully operating website which offers a range of betting options.
In August 2025, Ken Howells moved to the EveryMatrix platform, which was a huge upgrade on their previous provider. As well as a much improved website layout, they’re now able to offer betting across an increased number of sports and markets, more payment options, better bonuses, and improved player account management.
Ken Howells Online Betting: www.kenhowells.com
Here is a list of sports available to bet on at Ken Howells online:
| Ken Howells Sports | ||
|---|---|---|
| American Football | Floorball | Motor Racing |
| Athletics | Football | Politics |
| Badminton | Formula 1 | Rugby League |
| Baseball | Futsal | Rugby Union |
| Basketball | Gaelic Football | Snooker |
| Beach Football | Golf | Specials |
| Beach Volleyball | Greyhounds | Squash |
| Biathlon | Handball | Table Tennis |
| Boxing | Horse Racing | Tennis |
| Cricket | Hurling | Volleyball |
| Cycling | Ice Hockey | Water Polo |
| Esports | MMA | |
For those who prefer to place their bets over the phone, Ken Howells offers telephone betting along with bets requested via WhatsApp.
Ken Howells Telephone Betting: 01269 597844
Ken Howells WhatsApp Betting: 07832 427354
Ken Howells are fully licenced by the UK Gambling Commission (UKGC) under account number 422 and is a registered I.B.A.S bookmaker.
So, how do the prices offered by Ken Howells compare to those advertised by the likes of Bet365, William Hill and other major bookmakers?
We compared Ken Howells odds for various football matches, horse races and other sports & events and found that although their prices weren’t substantially shorter, they did provide less value than many of the more established bookies.
In our opinion, the differences in prices aren’t a cause for concern but if you are looking for maximum value from your bets, you may wish to look elsewhere.
Unfortunately, we couldn’t find any promotions being offered on the Ken Howells website. A lack of offers is common with independent bookmakers and especially those who are using the ‘A Bet A’ betting platform online.
This means that there is no sign up offer to take advantage of for new customers and you won’t find common horse racing offers available such as Best Odds Guaranteed, Extra Places or Money Back Specials.
Contact Details:
Ken Howells
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