Denise Coates Hits The Jackpot

Denise Coates Hits The Jackpot

Bet365’s founder and Chief Executive, Denise Coates, has an estimated net worth of some $12.2 billion (£9.4 billion) according to an estimate published by Forbes magazine this October.  The 52-year old is a true entrepreneur, starting Bet365 after mortgaging the betting shops her father, Peter, had founded to invest in the emerging technology of internet gambling and establish what is now the world’s largest online gambling business.  Bet365 is the largest private employer in Stoke-on-Trent, her home town in the Potteries, and employs over 4,000 people with an ambitious growth plan to boot.  This is a success story writ large!

But this Christmas, Denise Coates has received some unwanted attention too after it was revealed in company accounts that she has awarded herself an annual pay package of £323 million, comprising £277 million in salary and the remainder in dividends.  This is a significant rise on the previous year when she withdrew £265 million from the business. Unsurprisingly, the news has drawn flack with the High Pay Centre commenting “Obviously, people who build successful companies need to be rewarded for their hard work, but this is an obscene amount of money for someone who is already a billionaire”.  Others have also noted that the submission of the accounts appear to have been deliberately delayed until after the General Election, to potentially avoid Bet365 being drawn into the bitter political debates about equality and poverty in the United Kingdom.  

However, Bet365 is a private company with Denise Coates, her brother, John, and father collectively owning 93% of the shares, so the business avoids the battles about CEO remuneration that can plague others (for example, you may recall  the recent controversy over Persimmon’s pay package to CEO Jeoff Fairburn that ultimately led to the latter’s departure from the housebuilding company). Denise Coates can award herself the remuneration package that she wants, and when she wants it.  She is now in fact the best paid female executive in the world and the UK’s 19th richest person.  

But critics should temper their negativity and envy because Denise Coates is pretty unusual for a billionaire – she remains a UK resident, and is one of the top 3 tax-paying individuals in the country.  She has also founded the Denise Coates Foundation that supports health and wellbeing, education and training.  Thus far, over £100 million has been distributed to worthy causes and her contribution to charitable works was recognised with her CBE in 2012.  And remember, too, that her business employs over 4,000 people with indirect employment accounting for many more. Bet365, and most particularly Peter Coates, also support Stoke City football club, which is going through a turgid time after relegation from the Premier League last year, and will be a major money sump for the family in years to come, if it is to be turned around.

So, yes, Denise Coates has hit the jackpot… but only after building a global business over the past twenty years.  Highly regarded in the Potteries, and respected by her competitors in the gambling industry, in the wider world it is nonetheless inevitable that she will face scrutiny.  However, unless and until such a time as Bet365 becomes a public limited company, Denise Coates can continue to reward herself as she and her family see fit.

New Customer Offer
Bet £10 Get £30 in Free Bets
Bookmaker Rating
https://www.whichbookie.co.uk/bookmakers/bet365-review/ ★★★★★
Visit Bookmaker

Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. Registration Required #ad


Advertising Disclosure
At WhichBookie we bring you the best content and offers every day, please be aware that we do collect compensation from some of the links on this page.

Top New Bookmakers

Neptune Play
https://www.whichbookie.co.uk/?post_type=bookmaker&p=3924791 ★★★★★
Read Review
Visit
Lottoland
https://www.whichbookie.co.uk/?post_type=bookmaker&p=91925 ★★★★☆
Read Review
Visit
Fafabet
https://www.whichbookie.co.uk/bookmakers/fafabet/ ★★★★★
Read Review
Visit
Blue Fox Casino
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2880013 ★★★★☆
Read Review
Visit
Planet Sport Bet
https://www.whichbookie.co.uk/bookmakers/planet-sport-bet/ ★★★★☆
Read Review
Visit
DragonBet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2188589 ☆☆☆☆☆
Read Review
Visit
BetGoodwin
https://www.whichbookie.co.uk/?post_type=bookmaker&p=1498342 ★★★★★
Read Review
Visit
BresBet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2039219 ★★★★☆
Read Review
Visit
talkSPORT BET
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2018021 ★★★★★
Read Review
Visit
Rhino.bet
https://www.whichbookie.co.uk/bookmakers/rhinobet/ ★★★★★
Read Review
Visit
No Bonus Casino
https://www.whichbookie.co.uk/bookmakers/no-bonus-casino/ ★★★★★
Read Review
Visit
Bzeebet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2713884 ★★★★★
Read Review
Visit
MonsterCasino
https://www.whichbookie.co.uk/bookmakers/monstercasino/ ★★★★☆
Read Review
Visit
CopyBet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2039539 ★★★★★
Read Review
Visit
RedAxePlay
https://www.whichbookie.co.uk/bookmakers/redaxeplay/ ★★★★☆
Read Review
Visit
PriveWin
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2379791 ★★★★☆
Read Review
Visit
Vegas Mobile Casino & Sports
https://www.whichbookie.co.uk/bookmakers/vegas-mobile-casino/ ★★★★☆
Read Review
Visit
TheOnlineCasino
https://www.whichbookie.co.uk/bookmakers/theonlinecasino/ ★★★★★
Read Review
Visit
LiveScore Bet
https://www.whichbookie.co.uk/bookmakers/livescore-bet-review/ ★★★★☆
Read Review
Visit
HeySpin
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2327725 ★★★★★
Read Review
Visit
All British Casino
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2488219 ☆☆☆☆☆
Read Review
Visit
Midnite
https://www.whichbookie.co.uk/?post_type=bookmaker&p=731402 ★★★★★
Read Review
Visit

Top Offers

Bet365 Free Bet Sign Up Offer & Bonus Code
Visit
Lottoland Sports Sign Up Offer, Free Bet & Bonus Code
Visit
Fafabet Free Bet Sign Up Offer & Bonus Code
Visit
CopyBet Sign Up Offer, Free Bet & Bonus Code
Visit
SpreadEx Free Bet Sign Up Offer & Bonus Code
Visit
Bzeebet Sign Up Offer, Promo Code & Free Bet
Visit
HeySpin Sign Up Offer, Free Bet & Bonus Code
Visit

Top Rated Bookmakers

bet365
https://www.whichbookie.co.uk/bookmakers/bet365-review/ ★★★★★
Read Review
Visit
Betfred
https://www.whichbookie.co.uk/bookmakers/betfred-review/ ★★★★★
Read Review
Visit
BetUK
https://www.whichbookie.co.uk/bookmakers/betuk-review/ ★★★★☆
Read Review
Visit
10bet
https://www.whichbookie.co.uk/bookmakers/10bet-review/ ★★★★☆
Read Review
Visit
Ladbrokes
https://www.whichbookie.co.uk/bookmakers/ladbrokes-review/ ★★★☆☆
Read Review
Visit
William Hill
https://www.whichbookie.co.uk/bookmakers/william-hill-review/ ★★★★☆
Read Review
Visit
Coral
https://www.whichbookie.co.uk/bookmakers/coral-bookmaker-review/ ★★★☆☆
Read Review
Visit
Karamba
https://www.whichbookie.co.uk/bookmakers/karamba-review/ ★★★★★
Read Review
Visit
Bwin
https://www.whichbookie.co.uk/bookmakers/bwin-review/ ★★★★☆
Read Review
Visit
Spreadex
https://www.whichbookie.co.uk/bookmakers/spreadex-review/ ★★★★★
Read Review
Visit
Card Betting Tips
Read

Here you'll find football card betting tips from our expert football analyst, Liam Johnson. All of the card & booking points tips published here on WhichBookie are 100% free.

Date published: April 17, 2024
Corners Betting Tips
Read

Here you'll find football corners betting tips from our expert football analyst, Liam Johnson. All of the corner predictions published here on WhichBookie are 100% free.

Date published: April 17, 2024
Lucky 15 Tips
Read

Here you’ll find the Lucky 15 horse racing tips from WhichBookie expert racing analysts. All of the tips published here on WhichBookie are 100% free along with the use of our Lucky 15 Calculator that can be found further down the page.

Date published: April 17, 2024

Best Football Bookies

bet365
https://www.whichbookie.co.uk/bookmakers/bet365-review/ ★★★★★
Read Review
Visit
Virgin Bet
https://www.whichbookie.co.uk/bookmakers/virgin-bet-review/ ★★★★☆
Read Review
Visit
LiveScore Bet
https://www.whichbookie.co.uk/bookmakers/livescore-bet-review/ ★★★★☆
Read Review
Visit
Betfred
https://www.whichbookie.co.uk/bookmakers/betfred-review/ ★★★★★
Read Review
Visit
CopyBet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2039539 ★★★★★
Read Review
Visit
10bet
https://www.whichbookie.co.uk/bookmakers/10bet-review/ ★★★★☆
Read Review
Visit

Best Racing Bookies

BetGoodwin
https://www.whichbookie.co.uk/?post_type=bookmaker&p=1498342 ★★★★★
Visit
bet365
https://www.whichbookie.co.uk/bookmakers/bet365-review/ ★★★★★
Visit
Virgin Bet
https://www.whichbookie.co.uk/bookmakers/virgin-bet-review/ ★★★★☆
Visit
William Hill
https://www.whichbookie.co.uk/bookmakers/william-hill-review/ ★★★★☆
Visit
Betfred
https://www.whichbookie.co.uk/bookmakers/betfred-review/ ★★★★★
Visit
CopyBet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2039539 ★★★★★
Visit
Coral
https://www.whichbookie.co.uk/bookmakers/coral-bookmaker-review/ ★★★☆☆
Visit