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The Dutch gambling market is undergoing a significant transformation as it opens up to new opportunities and embraces international operators. With the changing regulatory landscape and the emergence of a regulated market, operators from the UK and beyond are seizing the chance to expand their presence in the Netherlands.
In October 2021, The Netherlands was one of the last countries in the EU to mark the legalisation of online gambling allowing both sports betting and casinos. We teamed up with CasinoScout.nl, a trusted source of information on online casinos and iGaming in the Netherlands, to get inside information about
One of the leading operators that has successfully made its mark in the Dutch market is Hillside Limited, renowned for its flagship brand, Bet365. With a rich history of providing exceptional online gambling services in other countries, Bet365 has become synonymous with excellence and innovation. The British operator’s journey to the Dutch market started in October 2021 and is a testament to its commitment to delivering top-quality gaming experiences to Dutch players, while complying with the country’s regulatory framework.
Another notable operator making waves in the Dutch market is Sweden based Kindred Group, known for its popular brand, Unibet. With a long-standing presence in the global gambling industry, Kindred has built a strong reputation for offering a diverse range of betting options, including sports betting, casino games, and poker. With its expansion into the Netherlands in July 2022, Unibet states it aims to cater to the preferences of Dutch players, while upholding its commitment to responsible gambling and overall customer satisfaction. CasinoScout.nl considers Unibet one of the country’s most promising brands, foreseeing the company to move its way up even further in Q3 and Q4 of 2023.
Tonybet, an operator with an international presence, has also set its sights on the Dutch market. Founded by renowned poker player Tony G, the operator brings a unique blend of expertise and passion to the online gambling arena. Tonybet’s upcoming foray into the Dutch market reflects the company’s confidence in the opportunities presented by the regulated Dutch gambling industry. Dutch players can expect a wide array of betting options and a user-friendly platform that caters to their gaming needs. TonyBet Casino obtained its licence in November 2021 and is yet to launch its Dutch oriented platform.
Betsson, a respected Swedish operator known for its commitment to responsible gaming, has also shared its ambitions to enter the Dutch market. With a strong history of providing a safe and enjoyable gambling experience, Betsson has gained the trust of players worldwide. CasinoScout.nl expects the operator to entry into the Netherlands shows its ambition to offer Dutch players a wide range of high-quality betting options and an unparalleled level of customer service. Betsson’s launch in the Netherlands is expected for Q3 2023.
Entain, the Isle of Man based parent company of popular brands such as BetCity and Bwin, has also recognised the potential of the Dutch market. With its extensive experience in the iGaming industry, Entain has established itself as a leader in providing innovative and exciting gambling products and services. Entain entered the gambling market in the Netherlands after the completion of its acquisition of BetCity in January 2023. According to CasinoScout.nl BetCity was one of the first locally launched operators to go live in the country in October 2022. It has since managed to establish itself in the country’s top 3 preferred online casino brands.
In summary, the Dutch gambling market’s transformation has attracted several international operators eager to capitalise on the emerging opportunities. With Hillside Limited’s Bet365, Kindred’s Unibet, Tonybet, Betsson, and Entain’s BetCity and Bwin about to make their presence felt more than ever before, Dutch players can expect a wide variety of betting options and a world-class gaming experience.